How to create a Vibe streaming TV ad account
This guide walks through setting up a Vibe account for streaming TV ads, from sign-up to billing, team access and security. When you finish, the account is ready for your first campaign.
Vibe is a self-serve platform for buying ads on streaming TV, also called connected TV or CTV. Your ad runs as a commercial inside streaming apps and channels watched on a smart TV, and you manage the buy from a web dashboard instead of through a TV sales rep.
A Vibe login can hold one or more advertisers. An advertiser is the profile for one brand or client, with its own name, category and website. Campaigns, the pixel and reporting sit under the advertiser, while billing and team members are managed at the account level.
This guide covers sign-up, the advertiser profile, payment, team access and basic security. Campaigns, budgets and the pixel each have their own guide.
Sign up with a business email
Go to vibe.co and click Create an Account in the top-right corner. You can sign up with Google or enter your first name, last name, work email and a password.
Vibe only accepts business email addresses. Personal addresses from providers like Gmail or Yahoo are not accepted. If a personal address is genuinely your only option, Vibe’s help center says to send it to the chatbot and wait for confirmation.
TipUse an address on the company domain that will still exist if the person who set up the account leaves.
Create your advertiser profile
Check whether your brand already appears as an advertiser. If not, click the Settings icon in the top-right corner, open Advertisers in the left menu and click New advertiser. Enter the Name, Category and Website, then click Create advertiser.
Pick the category that honestly describes what you sell. Vibe applies extra rules to some regulated categories, and an advertiser can be blocked over a category or policy issue while it is reviewed.
Watch outAn advertiser with a published campaign can't be deleted later, so name it clearly the first time.
Add a payment method
Click your username in the top right, open Billing, then Payment Methods, and click + Add credit card. Enter the card details and click Save. Vibe accepts Visa, Mastercard, American Express, Discover, Diners Club and JCB.
Vibe charges no platform, subscription, seat or joining fees. Your account is charged for what your campaign strategies spend.
TipAdd a backup card in the same place so a declined charge doesn't interrupt delivery.
Understand how Vibe bills you
Vibe bills on accumulated ad spend. Your first invoice is charged when your balance reaches $100, which verifies the card early. After that, you are charged when the balance reaches $500 or after 30 days, whichever comes first.
If you prefer to fund the account in advance, use Add credits under Billing to top up by card or wire/ACH. Wire transfers can take 1 to 2 business days to show in your balance.
Watch outIf a payment fails, Vibe pauses all active campaigns until the invoice is paid, then reactivates them automatically.
Invite your team with the right role
Click your account name, choose Account settings, then Members, and click Invite a new member. Enter the person’s email and choose a role.
An Editor can create and edit campaigns, strategies, creatives, audiences and tracking, and view reports. An Admin can also publish campaigns, manage billing and manage members. Give Admin only to people who should be able to launch spend and change who has access.
Turn on two-factor authentication
Open Account settings and switch on the toggle in the Two-factor authentication section. Choose an authenticator app or SMS, enter the 6-digit code and click Verify.
Vibe lists 2FA as optional but strongly recommended. An ad account holds a payment card and can spend money, so protect it the way you would protect your bank login.
Keep separate brands in separate advertisers
If you run more than one brand, or an agency manages several clients, create an advertiser for each one under Settings and Advertisers instead of mixing them in one profile. You can switch between advertisers from Settings.
Keep one advertiser per website. When you install the pixel later, you choose the advertiser it belongs to, so a clean split now keeps reporting and attribution clean later.
Read the content rules before you produce an ad
Vibe scans every uploaded video with automatic content recognition and checks it against its creative compliance rules. Read the Video Creative Compliance article in Vibe’s help center before you spend money on production.
Some categories are restricted. Political ads need a clear sponsor disclaimer throughout, crypto advertisers must contact Vibe support before launching, and certain regulated products face extra limits or are not allowed. If you are in a regulated category, confirm eligibility with Vibe first.
Before you move on
- You can log in with a business email address
- Your advertiser profile has the right name, category and website
- A primary card, and ideally a backup, is saved under Billing
- Team members are invited with the correct Admin or Editor role
- Two-factor authentication is on
Official resources
- Vibe Help Center: Create your account
- Vibe Help Center: Billing and payment
- Vibe Help Center: Add team members to your account
- Vibe Help Center: Create several advertisers under one account
- Vibe Help Center: Video creative compliance
Ad platforms update their tools often. This guide was last reviewed against the official documentation above in October 2026. If your screen looks different, the official help pages have the latest steps.
At a glance
- Level
- Beginner
- Time
- About 20 minutes
- What you need
- A business email address (Vibe does not accept personal addresses like Gmail or Yahoo)
- A credit card in the business's name
- Your website URL
- The email addresses of anyone who needs access
Rather have it done for you?
Active Digital Marketing builds and manages streaming TV campaigns for businesses doing $25,000+ a month in revenue.
Apply to work with usOr get an ad account auditWhere DIY setups go wrong
The most common problems with self-built Streaming TV Ads setups, and what they cost.
Signing up with a personal email
Vibe rejects personal addresses, and an account tied to one person's inbox is hard to recover when that person leaves. Use a company-domain address from the start.
Giving everyone Admin
Admins can publish campaigns and change billing. Handing that role out freely makes it hard to know who launched or changed spend.
Choosing a category that doesn't match the ads
The category affects which rules apply, and a mismatch can lead to the advertiser being blocked for review. Choose the category that matches what the ads will promote.
No backup payment method
A declined card pauses every active campaign. On a time-sensitive flight, such as a launch or a holiday sale, that gap costs delivery you can't get back.
Producing the spot before reading the rules
A spot that breaks a content rule or misses the technical specs has to be re-edited before it can run. Check both before production.
What this guide doesn't cover
A working Vibe account is the starting line. Results on streaming TV come from decisions this guide doesn’t touch: which audiences and markets justify TV spend, how the spot is written for a lean-back screen with no click, and how you separate TV’s effect from what your other channels would have produced anyway.
That measurement question is where much of the real work sits, because TV influences people who later search for you or come back direct. ADM runs Vibe alongside Meta and search for established brands and judges it on incremental results, not platform-reported numbers alone.
- Choosing goals and audiences that fit your sales cycle
- Producing 15 and 30-second spots built for TV, with a clear offer and URL
- Structuring strategies so tests produce readable results
- Pixel setup with purchase values and deduplicated server events
- Holdout and geo tests to measure incremental lift
- Scaling budget without losing efficiency
Common questions
Does Vibe charge a platform fee?
No. Vibe's billing documentation says there are no platform, subscription, seat or joining fees. You are charged for the budget your strategies spend.
Can I sign up with a Gmail address?
Not normally. Vibe accepts business email addresses only. If a personal address is your only option, Vibe's help center says to contact its chatbot.
What is the difference between an Admin and an Editor?
Editors can build campaigns, creatives, audiences and tracking. Admins can also publish campaigns, manage billing and manage team members.
Can one login manage several brands?
Yes. Create a separate advertiser for each brand or client under Settings, then switch between them.
Keep learning
How to Create a Streaming TV Ad Campaign on Vibe
Build your first Vibe streaming TV campaign: upload a compliant spot, pick a goal, set up strategies, target locations and audiences, then launch.
Read the guideHow to Set a Streaming TV Ad Budget on Vibe
How Vibe budgets work: daily vs lifetime strategies, the $50 minimum, automatic and manual CPM bidding, frequency caps, pacing and safe budget changes.
Read the guideHow to Install the Vibe Pixel
Install the Vibe pixel on Shopify, Google Tag Manager or your site code, add lead and purchase events, and confirm streaming TV conversions are tracking.
Read the guideHow to Create a Meta Ad Account
Set up a Meta business portfolio, create an ad account, add a payment method, and give your team the right access, step by step.
Read the guideHow to Create a Google Ads Account
Step-by-step: sign up for Google Ads without a forced campaign, set billing and time zone, add users, and complete advertiser verification.
Read the guideHow to Create a TikTok Ads Manager Account
Set up TikTok Ads Manager step by step: sign-up, business details, payment method, account approval, Business Center, and team access.
Read the guideRather have it built right the first time?
If your business does $25,000+ a month in revenue, apply and Mitch will review your accounts personally. Earlier than that? An ad account audit gives you a senior-level fix list you can work through yourself.