Meta advertising, managed like capital.
Active Digital Marketing is a performance agency in Freehold, New Jersey, led by Harvard-trained economist Mitch Lawrence. We build, run, and scale paid media for established eCommerce and lead generation brands, with more than $100,000 a day in ad spend under management.
Before you reach out
- Do $25,000+ a month in revenue, or have funding set aside to grow
- Sell a proven product or offer with real sales history
- Want a partner measured on profit, not activity
- Approve creative and make decisions quickly
- Are shopping for the lowest-priced agency
- Want hourly time logs instead of results
- Expect a brand-new product to be profitable in week one
- Need unlimited work for a fixed monthly fee
Meta is our core. Everything else is built around it.
Facebook and Instagram are still where most brands find most of their new customers, and Meta’s delivery system has changed more in the last two years than in the decade before. The platform now does the targeting; your creative, your offer, and your data decide what it finds. That’s the work we do every day.
- Creative strategy and testingAngles, hooks, and formats planned from customer research, tested on a steady cadence.
- Structure built for today's MetaConsolidated campaigns that give the algorithm enough data to learn.
- Tracking you can trustPixel plus Conversions API, deduplicated and verified before we scale.
- Scaling without breaking efficiencyBudget increases paced against contribution margin, not platform ROAS.
Built for your industry.
Every industry has its own buyers, offers, and ad rules. See the playbook for yours, from the offers we test first to the compliance rules we build around.
Law Firms
Personal injury, criminal defense, family, estate, immigration, and more.
15 practice areasHome Services and Trades
Roofing, HVAC, plumbing, remodeling, solar, and every trade in between.
20 tradesReal Estate
Agents, investors, lenders, property managers, builders, and commercial.
6 business typesHealthcare and Wellness
Med spas, dental, chiropractic, aesthetics, and specialty practices.
13 specialtiesFinancial Services and Insurance
Advisors, insurance, Medicare, CPAs, tax resolution, and lenders.
7 business typesB2B and Corporate
SaaS, IT, staffing, manufacturing, logistics, and consulting.
8 business typeseCommerce Brands
Apparel, beauty, supplements, home, pet, jewelry, and more.
10 categoriesLocal and Consumer Services
Gyms, restaurants, salons, auto, venues, senior living, and education.
12 business typesThen we add the channels that make sense for you.
Not every brand belongs on every platform. Once Meta is working, we add channels where your buyers actually are and judge them together, so budget moves to whatever produces profit.
Google Ads
Search, Shopping, Performance Max, and YouTube managed against margin.
LinkedIn Ads
Account-based targeting and Lead Gen Forms for B2B decision-makers.
TikTok Ads
Spark Ads, in-feed, and TikTok Shop campaigns built on creative velocity.
Pinterest Ads
Shopping and keyword campaigns for buyers who plan before they purchase.
Reddit Ads
Community and keyword targeting for buyers who research in public.
Snapchat Ads
Full-screen video, catalog ads, and AR Lenses for a young, mobile-first audience.
Streaming TV Ads
Connected TV through Vibe, with audience targeting and conversion tracking.
Amazon Ads
Sponsored ads managed against total profitability, not just ACoS.
Microsoft Ads
Bing search and LinkedIn profile targeting for professional buyers.
Etsy Ads
Etsy Ads and Offsite Ads strategy for established shops.
ChatGPT Ads
Sponsored placements inside ChatGPT, tested with ring-fenced budgets.
Ads are only as good as where they send people.
We build and fix the pages, funnels, emails, and stores that turn paid clicks into revenue, each one scoped as a fixed project with clear deliverables.
Copywriting
Direct-response copy for ads, landing pages, product pages, and email.Landing Pages
Focused pages for each campaign, offer, and audience, tested against each other.Sales Funnels
Opt-ins, upsells, booking flows, and follow-up mapped from first ad to repeat order.Email Marketing
Automated flows and campaign calendars that turn ad-acquired buyers into repeat customers.SEO
Technical, on-page, local, and AI search optimization on a monthly plan.Blog Writing
Search-driven articles written for your buyers and your brand voice.Websites
Custom WordPress sites for service and B2B businesses, built for speed and conversion.eCommerce Stores
Shopify and WooCommerce builds, migrations, and conversion fixes.Custom Shopify Apps
Private apps, theme extensions, and integrations for what the App Store can't do.Custom WordPress Plugins
WooCommerce extensions, integrations, and admin tools built to WordPress standards.Not ready for full management? Start with an audit.
A senior-level look at where your money is going, delivered as a prioritized action list you can act on with or without us.
Ad Spend Leak Audit
Find exactly where your budget is being wasted across Meta and Google, ranked by dollars.
See what's includedAd Account Audit
A senior health check of structure, tracking, creative, and funnel on one ad platform.
See what's includedSEO Audit
Technical, on-page, local, and AI search visibility, with a prioritized fix list.
See what's includedHow we work
A clear path from first conversation to scaled results, with the scope and fee agreed before any work begins.
- 1
Apply
Tell us about your business, your numbers, and your goals. It takes about two minutes.
- 2
Strategy call
If it looks like a fit, you'll meet with Mitch to pressure-test the opportunity.
- 3
Audit and plan
We review your accounts, tracking, and funnel, then present a written plan and a fixed monthly scope.
- 4
Build and launch
Tracking, structure, creative, and pages go live in a deliberate order.
- 5
Optimize and scale
Weekly optimization, a clear monthly review, and budget decisions grounded in your margins.
MLMitch LawrenceFounder, Active Digital MarketingHarvard economics. 10 years in paid media.Founder-led. Economist-trained.
Mitch Lawrence studied economics at Harvard with a focus on marketing and has spent the last ten years inside ad accounts. He approaches every account the way an economist would: marginal returns, unit economics, and decisions you can defend with data.
You won’t be handed to a junior account manager after the sales call. The person who sets your strategy is the person you talk to.
Mitch holds a 4.9 out of 5 rating across 265 client reviews on Upwork.
Spending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.