Streaming TV ads, measured like performance media.
Connected TV puts your brand on the biggest screen in the house. Using Vibe, we buy streaming TV inventory with audience targeting and track the site visits and conversions it drives, so TV finally reports like a digital channel.
At a glance
- Best for
- Established brands ready to add reach beyond social and search
- Funnel role
- Top of funnel with measurable downstream impact
- How it works with Meta
- Lifts branded search and Meta conversion rates in targeted regions
What we manage on Streaming TV
- Audience and geo targetingReach households by interest, demographic, and region, down to the ZIP codes you serve.
- TV creative guidanceSpecs and scripting for 15 and 30-second spots, or adapting your best video ads for television.
- Cross-device retargetingRe-engage TV-exposed households on their phones and laptops after they've seen your spot.
- Conversion trackingWebsite visit and conversion attribution through the platform's tracking pixel.
- Incrementality readsGeo tests that compare regions with and without TV, so you see the real lift.
- Flight planningBudgets paced around launches, seasons, and promotional windows.
A strong fit when
- Your brand is established and Meta reach is topping out
- You serve defined regions or sell nationally
- You have, or can produce, TV-quality video
- You want to build demand, not just harvest it
Skip it for now when
- You're still searching for product-market fit
- Every dollar needs to show last-click ROAS
- You have no video creative at all
How it fits with your Meta program
Streaming TV works best as a force multiplier. We watch Meta and branded search in TV-exposed regions to measure what TV adds, not just what it claims.
Questions we get asked
What is Vibe?
Vibe is a streaming TV advertising platform that places ads in apps on smart TVs and streaming devices, with audience targeting and conversion tracking built in.
Do I need a TV commercial?
You need a polished video spot. Strong social videos can often be adapted for TV with a recut and better audio.
How do you measure TV?
Through platform conversion tracking plus geo holdout tests, so you see both attributed and incremental impact.
Spending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.