X ads that turn real-time conversation into qualified leads.
X, formerly Twitter, is where people talk about products, news, and their industries as it happens. We run X campaigns with keyword, lookalike, and custom audience targeting, and we build and manage X Lead Gen Ads, which capture contact details in a native form without sending anyone off the platform.
At a glance
- Best for
- B2B, tech, finance, and considered purchases people discuss in public
- Funnel role
- Awareness through lead capture
- How it works with Meta
- Adds a conversation-driven audience and a second source of qualified leads
What we manage on X
- Lead Gen AdsCampaigns on X's Leads objective with native lead forms that X can pre-fill after a person's first submission, built and tested for lead quality, not form-fill volume.
- Lead forms and CRM deliveryShort forms with the right fields and a clear privacy policy, with leads routed from X's Leads Center to your CRM so sales can follow up the same day.
- Keyword and lookalike targetingAudiences built from the keywords people use on X and lookalikes of the accounts your buyers follow.
- Custom audiencesCustomer lists and site visitors used for retargeting and exclusions, so budget goes to new prospects.
- Creative for the timelineImage, video, and carousel ads written for a fast-moving feed and tested on a steady cadence.
- X Pixel and conversion trackingWebsite conversion tracking for campaigns that send people to your site, plus lead quality fed back into reporting.
A strong fit when
- Your buyers follow and join conversations on X
- You sell B2B, tech, finance, or a considered purchase
- Your sales team follows up on new leads quickly
- You have an offer worth a name and email, like a demo, quote, or consultation
Skip it for now when
- You haven't proven an offer on any paid channel yet
- Your category is restricted under X's ad policies
- Nobody is available to call new leads back
How it fits with your Meta program
Meta stays the engine for most of our clients. X adds a different audience: people reacting to news, trends, and industry talk as it happens. We compare cost per qualified lead across both platforms and move budget toward whichever one produces customers, rather than raw form fills.
Questions we get asked
What are X Lead Gen Ads?
An X ad format with a button that opens a native lead form, so people can send their details without leaving X. Forms and leads are managed in a Leads Center inside X Ads Manager. X launched the format in 2026 and has rolled it out to advertisers globally.
Are leads from X good quality?
Native forms make submitting fast, which raises volume and can lower intent. We keep forms short but purposeful, make sure follow-up is fast, and judge X on qualified leads and closed revenue, not raw lead count.
Can X leads go straight into our CRM?
Leads can be downloaded from the Leads Center or sent to a CRM. X's launch announcement lists HubSpot, Salesforce, and Zapier connections, and we set up and test whichever fits your stack.
Is there a minimum budget for X ads?
X says there is no minimum spend. We'll recommend a test budget on your strategy call based on your audience and what a qualified lead is worth to you.
Do we need to post on X to advertise?
Ads run as promoted posts from your X handle, so a complete, credible profile matters. Regular posting helps, but it isn't required.
Spending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.