Mitch Lawrence, founder of Active Digital Marketing.
An economist by training and a media buyer by trade. Ten years in paid advertising, more than $100,000 a day in ad spend under management, and a reputation built one client at a time.
MLMitch LawrenceFounder, Active Digital MarketingHarvard economics. 10 years in paid media.The short version
Mitch earned his economics degree at Harvard with a focus on marketing. He has spent the decade since inside ad accounts: building campaigns, testing creative, fixing tracking, and scaling brands across Meta, TikTok, Pinterest, Google, and more.
Much of that work came through Upwork, where he has completed 472 jobs and logged more than 8,600 hours, earning Top Rated Plus status, a 100% Job Success score, and a 4.9 out of 5 rating across 265 reviews.
Active Digital Marketing is the agency that grew out of that work. It’s based in Freehold, in Monmouth County, New Jersey, and serves brands across the country.
How Mitch thinks about ad spend
Spend at the margin
The question is never whether a campaign is profitable on average. It's whether the next dollar will be. That decides when we scale and when we stop.
Unit economics first
ROAS means nothing without your margins. Targets come from contribution margin, fulfillment costs, and customer value, and every channel is held to them.
Incrementality over attribution
Every platform takes credit. We look at blended results and run tests to find out which spend actually creates new revenue.
Credentials
Upwork figures reflect Mitch’s public profile at the time of writing.
Why founder-led matters
At most agencies, the person who sells you is not the person who runs your account. Here, Mitch sets the strategy for every client and stays involved in the decisions that move money.
That’s also why we’re selective. A founder-led agency only works when the client list is made up of businesses we can genuinely help.
Spending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.