Google Ads that capture the demand your Meta ads create.
Search, Shopping, Performance Max, YouTube, and Demand Gen, managed against margin instead of clicks. When people see your brand on Meta and then search for you, Google is where that intent gets captured or lost.
At a glance
- Best for
- Capturing high-intent search demand
- Funnel role
- Bottom and middle of funnel
- How it works with Meta
- Catches the branded and category searches your social ads generate
What we manage on Google
- Search campaignsTight keyword themes, steady negative keyword work, and ad copy written to the query rather than the brand book.
- Shopping and Performance MaxFeed optimization, asset groups split by margin, and search-term visibility so PMax isn't just buying your brand name.
- YouTube and Demand GenVideo and image placements that build the audiences your search campaigns convert later.
- Conversion trackingEnhanced conversions, GA4 alignment, and offline conversion imports for lead generation.
- Bidding strategyTarget ROAS and CPA goals set from your real unit economics, adjusted as data matures.
- Brand defenseBranded campaigns kept separate so you can see what non-brand search actually returns.
A strong fit when
- People already search for what you sell
- You have a Merchant Center-ready catalog or a clear lead offer
- You can measure revenue or qualified leads, not just form fills
- Your Meta ads are creating branded searches nobody is capturing
Skip it for now when
- Nobody searches for your category yet; Meta builds that demand first
- You want Google to fix a weak offer or landing page
- Your margins can't absorb the click costs in your niche
How it fits with your Meta program
Meta creates demand; Google catches it. We read both platforms together and watch how branded search moves when Meta spend changes, so neither platform takes credit for the other’s work.
Questions we get asked
Do you run Performance Max?
Yes, when the catalog and tracking support it. We structure it so you can see which products and placements are pulling weight, and pair it with standard Shopping or Search where control matters.
Should my brand bid on its own name?
Usually, in its own campaign. Competitors will bid on it if you don't, and separating it keeps your non-brand numbers honest.
Can you take over an existing account?
Yes. We audit it first, keep what works, and restructure the rest without throwing away learning you've already paid for.
Spending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.