TikTok ads built around creative that earns the scroll.
In-feed, Spark Ads, and TikTok Shop campaigns for brands that can keep up with the platform’s appetite for fresh creative. We handle strategy, testing, and the creator-style briefs that make TikTok perform.
At a glance
- Best for
- Reaching new audiences with native, creator-style video
- Funnel role
- Top and middle of funnel; bottom for TikTok Shop
- How it works with Meta
- Winning hooks and concepts get recut for Reels and Stories
What we manage on TikTok
- Spark AdsBoost organic and creator posts, with authorization, so ads look like content instead of commercials.
- Creative testingHook, angle, and format tests on a weekly cadence with clear rules for what gets cut and what gets scaled.
- Creator briefsShot lists and scripts for UGC creators so you get usable footage the first time.
- TikTok Shop campaignsProduct and LIVE campaigns for brands selling directly through TikTok Shop.
- Events API and pixelServer-side event setup so the algorithm optimizes for purchases instead of page views.
- Audience strategyBroad targeting where creative does the work, plus retargeting and lookalikes where they help.
A strong fit when
- You can produce or source new video every month
- Your product demonstrates well on camera
- Your buyers skew under 45, or your category trends on TikTok
- You're willing to test for 60 to 90 days before judging the channel
Skip it for now when
- You only have polished brand photography
- You need predictable results in the first two weeks
- Your category faces heavy restrictions on TikTok, like some health and supplement claims
How it fits with your Meta program
Most TikTok winners become Meta winners. We share learning across both: a hook that holds attention on TikTok usually earns cheaper reach on Reels, so one creative budget feeds two channels.
Questions we get asked
Do I need to post organically on TikTok?
It helps but isn't required. Spark Ads work best with creator or brand posts, and we can run ads through a creator's handle with their authorization.
Who makes the videos?
You, your creators, or our creative partners. We write the briefs and scripts either way, and UGC production can be scoped separately.
How long until TikTok works?
Plan on 60 to 90 days of testing. The first month finds the angles; the second and third scale them.
Spending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.