Microsoft Ads: the search channel your competitors forget.
Bing search, the Microsoft Audience Network, and LinkedIn profile targeting reach an older, professional, often desktop-heavy audience, frequently at lower click costs than Google. We import what works and fix what the import gets wrong.
At a glance
- Best for
- B2B, professional services, finance, and home services
- Funnel role
- Bottom of funnel search
- How it works with Meta
- Reaches professional audiences that Meta underweights
What we manage on Microsoft
- Google import done rightProven Google campaigns imported, then bids, budgets, and negatives rebuilt for Microsoft's auction.
- LinkedIn profile targetingLayer company, industry, and job function onto search for better B2B lead quality.
- Audience NetworkNative placements across Microsoft properties and partner sites.
- Shopping campaignsMicrosoft Merchant Center feeds for eCommerce brands.
- Conversion trackingUET tag setup and offline conversion imports for lead gen.
- AI search placementsAds can appear in Microsoft's Copilot experiences, and we monitor where your budget actually lands.
A strong fit when
- You already run Google Search profitably
- Your buyers skew professional, older, or desktop-based
- You sell B2B or high-ticket services
- You want more search volume at a lower cost per click
Skip it for now when
- You haven't proven search works on Google yet
- Search volume in your category is tiny even on Google
- You sell mainly to teens and young adults
How it fits with your Meta program
Microsoft is incremental search reach. It rarely replaces anything, but for B2B and older audiences it often adds leads at a lower cost at the margin.
Questions we get asked
Is Microsoft Ads worth it?
For many B2B and service businesses, yes. Volume is smaller than Google, but competition and click costs are often lower.
Can you just copy our Google campaigns?
We start there, then fix what the import gets wrong: bids, negatives, extensions, and audience settings.
Do you use LinkedIn targeting?
Yes. LinkedIn profile targeting is one of Microsoft's best features for B2B lead quality.
Spending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.