What ROAS do your ads actually need?
Platform ROAS means nothing without your margins. Enter your numbers to see the return you need to break even, and the return you need to hit your profit target.
Your unit economics
Your numbers
Your costs are higher than your order value, so no ROAS makes these orders profitable. Raise prices, increase order value, or lower costs first.
How to use this
Break-even ROAS is your average order value divided by the margin left after product, shipping, and fees. Below it, every sale loses money; above it, you’re profitable on the first order.
Brands with strong repeat purchase rates can sometimes accept a lower first-order ROAS, because email and repeat orders make up the difference. That’s a decision to make with real retention data, not a guess.
Spending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.