LinkedIn ads for B2B companies that need to reach decision-makers by title.
LinkedIn offers the most precise B2B targeting available: job title, company, industry, and seniority. It’s also the most expensive per click. We run LinkedIn campaigns where that precision pays for itself, and pair them with Meta to lower your overall cost per qualified lead.
At a glance
- Best for
- B2B services, SaaS, and high-ticket offers sold to specific roles
- Funnel role
- Account-based awareness through qualified lead generation
- How it works with Meta
- LinkedIn finds the right accounts; Meta keeps you in front of them for less
What we manage on LinkedIn
- Account-based targetingCampaigns aimed at your target account list, plus job title, seniority, and company size filters.
- Lead Gen FormsNative forms pre-filled from LinkedIn profiles, with qualifying questions and CRM sync.
- Document and video adsGuides, reports, and short videos that earn attention from busy decision-makers.
- Sponsored messagingDirect invitations to events, demos, and consultations, used sparingly and only where it fits.
- Insight Tag and Conversions APIConversion tracking and offline uploads so LinkedIn optimizes for pipeline, not clicks.
- Cross-platform retargetingVisitors who arrive from LinkedIn retargeted on Meta, where staying in front of them costs less.
A strong fit when
- You sell to specific job titles or industries
- Your deal size can support a higher cost per lead
- You have a target account list
- Your sales team follows up quickly on B2B leads
Skip it for now when
- You sell low-ticket consumer products
- Your average deal can't absorb LinkedIn's click costs
- You don't have content or offers worth a business email
How it fits with your Meta program
LinkedIn and Meta work best together. LinkedIn’s targeting finds the right people at the right companies; Meta keeps your brand in front of those visitors at a fraction of the cost. We report on blended cost per qualified lead, not on each platform alone.
Questions we get asked
Why is LinkedIn so expensive?
You're paying for precision. Clicks often cost several times more than on Meta, so LinkedIn works when your deal size justifies reaching exactly the right people.
What budget does LinkedIn need?
Enough to get meaningful data at LinkedIn's costs. We'll recommend a test budget on your strategy call based on your audience size and deal value.
Do LinkedIn Lead Gen Forms produce good leads?
They're convenient, which brings volume and lower intent. Qualifying questions and fast follow-up make the difference, and we measure them on pipeline.
Spending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.