How to create a Reddit Ads account
This guide walks you through registering for Reddit Ads, setting up your business details, adding a payment method, and giving your team the right access.
Reddit Ads runs on Ads Manager at ads.reddit.com. When you register, Reddit creates a business for you and a first ad account inside it. The business holds your members, profiles, payment methods, and pixels. The ad account is where campaigns are built and billed.
A profile is the Reddit username your ads appear under. It is separate from your personal browsing on Reddit, and choosing it carefully matters because people see it on every ad.
Choose the Reddit account you will register with
Reddit Ads access is tied to a Reddit account. You can use an existing account or create a new one. Karma does not affect ad performance, but accounts marked Not Safe For Work cannot run ads. If your Reddit account is ever suspended, your Reddit Ads access is suspended too, so use an account in good standing that the business controls.
TipUse a work email the business owns so access does not leave with one person.
Go to the Reddit Ads sign-up page
Go to accounts.reddit.com/adsregister. If you already have a Reddit account, log in and choose it. If you are creating a new one, enter the email address for ads notifications, choose a username of 3 to 20 letters and numbers, set a password, and complete the CAPTCHA. Reddit usernames cannot be changed later.
Watch outPick a username you are comfortable showing publicly, since it may appear as the profile on your ads.
Enter your business details
Enter your first and last name and your business’s legal name. Reddit uses these on your ads and billing receipts. Add your business website, which is optional. Check I work with an advertising agency if you are advertising with or for another company. Then select your industry.
Set country and currency carefully
Select your country and currency. These set up your first ad account, and Reddit says they cannot be changed later. Pick the currency your business wants to be billed in. Optionally add a phone number and choose whether Reddit can call you, then select finish to create the account.
Watch outDouble-check the currency before you finish, because Reddit says it cannot be changed later.
Add a payment method
Open the billing area of Ads Manager and add a credit or debit card. Reddit’s purchase guide lists a card on file as the standard way to pay for auction ads. Monthly invoicing is available on request, and credit lines are offered to managed advertisers. You can also choose the payment method when you publish your first campaign.
Review your business settings
Open Business Manager from the business options in the Ads Manager menu. Here you can update the business name, image, website, and contact details. Under Business, then Profiles, check which profile your ads will use. Ads may post under your own account if you add it as a profile, so decide whether you want a dedicated brand profile instead.
Invite your team
Under Business, then Members, invite teammates by email and give them access to the ad account with the permissions they need. Invited people accept from the Accounts page under Pending invitations. For extra security, you can require two-factor authentication for all members or for business admins, and restrict joining to approved email domains.
TipKeep at least two business admins so you never lose control of the account.
Before you move on
- You registered with a Reddit account in good standing that is not marked NSFW
- Your legal business name, country, and currency are correct
- A card or invoicing arrangement is in place
- You know which profile your ads will run under
- At least two trusted people are business admins
Official resources
Ad platforms update their tools often. This guide was last reviewed against the official documentation above in October 2026. If your screen looks different, the official help pages have the latest steps.
At a glance
- Level
- Beginner
- Time
- About 15 minutes
- What you need
- A Reddit account that is not marked NSFW, or an email to create one
- Your business's legal name and website
- The country and currency you want to be billed in
- A credit or debit card
- The email addresses of teammates who need access
Rather have it done for you?
Active Digital Marketing builds and manages Reddit ad accounts for businesses doing $25,000+ a month in revenue.
Apply to work with usOr get an ad account auditWhere DIY setups go wrong
The most common problems with self-built Reddit Ads setups, and what they cost.
Registering with a personal throwaway account
If the account belongs to one employee or is suspended for unrelated activity, the business can lose Ads access. Use an account the company controls.
Choosing the wrong currency
Country and currency are set at signup and cannot be changed later, and Reddit limits creating additional ad accounts to managed businesses.
Running ads from a personal profile
If you add your own username as a profile, ads may post under it. Customers then see a personal name instead of your brand.
Sharing logins instead of inviting members
Shared passwords make it impossible to control or remove access cleanly. Invite each person and assign permissions.
What this guide doesn't cover
A working Reddit Ads account is the first step. What decides results is how well your targeting matches real communities and conversations, whether your creative fits how people talk on Reddit, and whether your tracking gives the platform enough signal to optimize.
Active Digital Marketing runs Reddit as a secondary channel for established brands, with community and keyword targeting, conversation placements, and Reddit Pixel and Conversions API tracking set up from the start.
- Community and keyword targeting research
- Creative written for Reddit's culture and formats
- Reddit Pixel and Conversions API with deduplication
- Testing structure across audiences and placements
- Comment monitoring and brand profile management
- Budget allocation against your other channels
Common questions
Is it free to create a Reddit Ads account?
Yes. Registering for Reddit Ads is free. You pay only for ads that run.
Do I need Reddit karma to advertise?
No. Reddit says karma does not affect ad performance. Accounts marked NSFW cannot run ads, though.
Can I change my Reddit Ads currency later?
No. Reddit says the country and currency you choose at signup set up your first ad account and cannot be changed later.
How do I give an agency access to my Reddit Ads account?
Invite the agency's people as members of your business and give them access to the ad account with the permissions they need.
Keep learning
How to Create a Reddit Ads Campaign
Build your first Reddit Ads campaign: objective, community, keyword and interest targeting, placements, budget, ads, review, and launch.
Read the guideHow to Set a Reddit Ads Budget
How Reddit Ads budgets work: daily vs lifetime, campaign budget optimization, spend caps, bidding strategies, pacing, and changing budgets safely.
Read the guideHow to Install the Reddit Pixel
Install the Reddit Pixel by code, Google Tag Manager, or Shopify, set up conversion events, test them, and see how the Conversions API fits in.
Read the guideHow to Create a Meta Ad Account
Set up a Meta business portfolio, create an ad account, add a payment method, and give your team the right access, step by step.
Read the guideHow to Create a Google Ads Account
Step-by-step: sign up for Google Ads without a forced campaign, set billing and time zone, add users, and complete advertiser verification.
Read the guideHow to Create a TikTok Ads Manager Account
Set up TikTok Ads Manager step by step: sign-up, business details, payment method, account approval, Business Center, and team access.
Read the guideRather have it built right the first time?
If your business does $25,000+ a month in revenue, apply and Mitch will review your accounts personally. Earlier than that? An ad account audit gives you a senior-level fix list you can work through yourself.