Meta ads for business lenders that bring in fundable applications.
Business funding ads attract plenty of applications and plenty that can’t be funded. We run Meta campaigns under the financial special ad category that screen for revenue, time in business, and need, so your underwriters see fundable deals.
Meta ads for business lenders and funding brokers
- The goal
- Applications that become funded deals
- What we optimize for
- Cost per funded deal
- Meta ad category
- Financial Products and Services
What makes business lenders and funding brokers different on Meta
Credit ad rules
Lending ads fall under Meta's financial category, with limited targeting.
Unfundable applications
Many applicants don't meet revenue or time-in-business requirements.
Trust in a crowded market
Owners are wary of aggressive funding offers.
How we run Meta ads for business lenders and funding brokers
- Pre-qualification screeningQuestions on monthly revenue, time in business, and credit before applications.
- Product-specific campaignsSeparate funnels for lines of credit, equipment financing, and term loans.
- Funded-deal feedbackFunded and declined applications sent back to Meta so it learns what fundable looks like.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real funded deal looks like for business lenders and funding brokers.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per funded dealWe judge campaigns on what a funded deal actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for business lenders and funding brokers.
- See what your business may qualify for
- Equipment financing for growing businesses
- Working capital options explained
- Talk to a funding specialist
Questions we put in front of every lead
- How long has your business been operating?
- What's your average monthly revenue?
- How much funding do you need?
- What will you use the funds for?
Rules we build around
- Campaigns run under Meta's Financial Products and Services category
- No guaranteed approval claims
- Rates and terms disclosed accurately when mentioned
Questions we get asked
Can we say guaranteed approval?
No. It violates Meta's policies and creates regulatory risk. We focus on speed, options, and pre-qualification instead.
Is there a minimum?
We work with business lenders and funding brokers doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for business lenders and funding brokers?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough funded deal data to optimize against.
More financial services and insurance we work with
Financial Advisors
Compliance-reviewed campaigns that book prospect meetings.
See the playbookInsurance Agencies
Auto, home, and business insurance campaigns under the financial category.
See the playbookLife Insurance and Final Expense Agents
Final expense and term life campaigns without age targeting.
See the playbookMedicare Insurance Agents
CMS-compliant campaigns for Medicare enrollment periods.
See the playbookAccountants and CPA Firms
Business owner and tax season campaigns.
See the playbookTax Resolution Firms
Honest, compliant campaigns for IRS debt help.
See the playbookGet more funded deals from Meta.
Tell us about your company and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing