Meta ads for coaches and course creators that stay credible and compliant.

Coaching and course ads face tight scrutiny from Meta and the FTC, especially around income and results claims. We build honest, high-converting webinar and application funnels for established coaches with proven programs.

Meta ads for coaches and course creators

The goal: Qualified calls and program enrollments
What we optimize for: Cost per qualified call and per enrollment
Meta ad category: Standard, no special ad category

What makes coaches and course creators different on Meta

Income and results claims

Meta and the FTC crack down on misleading income claims and get-rich-quick promises.

Low-quality applicants

Free webinars attract people who can't afford the program.

Account risk

Repeated rejections can restrict ad accounts.

How we run Meta ads for coaches and course creators

Value-first funnelsWebinars, workshops, and free trainings that teach something real.
Application screeningApplications that check budget and commitment before calls are booked.
Compliant creativeCopy that shows the program and real experiences without income promises.
Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real qualified booked call looks like for coaches and course creators.
Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
Reporting on cost per qualified booked callWe judge campaigns on what a qualified booked call actually costs you, not on clicks, impressions, or raw form fills.

Offers and angles that work

The offer does more of the work than the targeting. These are the angles we test first for coaches and course creators.

Free live workshop or training
Application for a strategy call
Short free course or challenge
Case study videos with typical results disclosed

Questions we put in front of every lead

What are you hoping to achieve?
What have you already tried?
Are you able to invest in a program now?
When would you like to start?

Rules we build around

No income guarantees or misleading results claims
Testimonials reflect typical results or are disclosed as atypical
No personal attributes or before-and-after imagery

Questions we get asked

Can coaches advertise on Meta without getting banned?

Yes, with honest copy. Most bans come from income claims, before-and-after imagery, or landing pages that promise more than the ad. We build for compliance from day one.

Is there a minimum?

We work with coaches and course creators doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.

How long until Meta ads work for coaches and course creators?

The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough qualified booked call data to optimize against.

Get more qualified calls and enrollments from Meta.

Tell us about your business and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.

Founder-led strategy from a Harvard-trained economist
$100K+ a day in ad spend under management
Flat monthly fee, written scope, no hourly billing

Meta ads for coaches and course creators that stay credible and compliant.