Meta ads for hotels and vacation rentals that drive direct bookings.
Every booking through an online travel agency costs a commission. We run Meta campaigns that inspire travelers, retarget people who looked at your property, and drive direct bookings on your own site.
Meta ads for hotels and vacation rentals
- The goal
- Direct bookings on your website
- What we optimize for
- Cost per direct booking and booking revenue
- Meta ad category
- Standard, no special ad category
What makes hotels and vacation rentals different on Meta
OTA commissions
Third-party booking sites take a significant cut of every reservation.
Long planning windows
Travelers plan weeks or months ahead and compare options.
Seasonal demand
Shoulder and off-seasons need extra demand generation.
How we run Meta ads for hotels and vacation rentals
- Inspiration creativeVideo of rooms, views, and local experiences that make people want to visit.
- Retargeting site visitorsTravelers who checked dates on your site brought back with offers.
- Need-period campaignsBudgets focused on dates and seasons with open inventory.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real direct booking looks like for hotels and vacation rentals.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per direct bookingWe judge campaigns on what a direct booking actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for hotels and vacation rentals.
- Book direct and save
- Seasonal packages and experiences
- Midweek and off-season stays
- Event and wedding room blocks
Questions we put in front of every lead
- What dates are you considering?
- How many guests?
- What's the occasion?
- Have you stayed with us before?
Rules we build around
- Pricing and fee claims accurate
- Availability and offer terms clear
- Photos are of your actual property
Questions we get asked
Can Meta ads really beat OTAs?
They can shift a meaningful share of bookings to your own site, which saves commission. The key is booking-engine tracking and retargeting people already looking at your dates.
Is there a minimum?
We work with hotels and vacation rentals doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for hotels and vacation rentals?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough direct booking data to optimize against.
More local and consumer services we work with
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Reservations, catering, private events, and launches.
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New client campaigns that fill stylists' books.
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Inventory ads, service campaigns, and trade-in offers.
See the playbookAuto Repair Shops
Trust-building campaigns that turn first visits into regulars.
See the playbookAuto Detailing and Ceramic Coating
Visual campaigns for high-ticket coatings and PPF.
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Tour booking campaigns for engaged couples.
See the playbookSenior Living Communities
Housing-compliant campaigns aimed at adult children and seniors.
See the playbookGet more direct bookings from Meta.
Tell us about your property and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing