Paid media for eCommerce brands ready to scale profitably.
We help Shopify and WooCommerce brands grow new-customer revenue on Meta and beyond, with targets set from your margins instead of platform ROAS.
A good fit
- Product
- Proven products with real sales history
- Revenue
- $25,000+ a month
- Platform
- Shopify or WooCommerce
What we do for eCommerce brands
- Meta prospectingAdvantage+ sales and catalog campaigns built to find new customers, not recycle old ones.
- Creative pipelineUGC briefs, statics, and video concepts tested on a steady cadence.
- Customer-level reportingNew versus returning revenue, so growth isn't just retargeting your existing list.
- Store conversionProduct page, cart, and checkout fixes that make every ad dollar work harder.
- RetentionEmail and SMS flows that turn first orders into repeat customers.
- Channel expansionPinterest, TikTok, Google Shopping, and Amazon when the data supports it.
The numbers we manage to
Platform dashboards each grade their own homework. We manage to the numbers your accountant would recognize.
- MER
- Marketing efficiency ratio: total revenue divided by total ad spend. Our north star for blended performance.
- nCAC
- New customer acquisition cost. What it really costs to win a first-time buyer.
- Contribution margin
- Revenue left after product, fulfillment, fees, and ad spend. The number that pays your bills.
- Break-even ROAS
- The return your ads need just to cover costs. Everything above it is profit.
A note on new brands
We take on new eCommerce brands only when the capital is in place to fund testing. Building a brand on paid media takes months of learning before it pays back, and we’d rather tell you that now than after your launch budget is gone.
If you’re pre-launch or under a year in market, the application asks about your testing budget. Be honest with us; it’s how we make sure we can actually help.
Spending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.