6x return on ad spend for a luxury fashion brand.
WomenSuits.com sells high-end women’s suits online. When sales slowed and their Facebook ads stopped paying back, we rebuilt their Facebook and Instagram program around catalog sales, a full funnel, and daily optimization.
At a glance
- Client
- WomenSuits.com
- Business
- Luxury women's suits, sold online
- Channels
- Facebook and Instagram
- Results
- 6x return on ad spend and a 600% increase in sales
About the client
WomenSuits.com is an online store serving a discerning clientele. It offers luxury, high-end women’s suits for church, special events, and the other occasions where elegance matters.
- Luxury suits
- High-end women's suits for a discerning clientele.
- Made for occasions
- Church, special events, and other occasions where elegance matters.
- Sold online
- An eCommerce brand that relies on social media for site traffic.
The challenge
As eCommerce grew more competitive, WomenSuits.com ran into the same obstacles many online brands face.
Sales momentum slowed
Growth that once came easily started to stall.
Facebook ROAS slipped
Their Facebook ads were no longer delivering the return they needed.
Social traffic tapered off
The steady stream of visitors from social campaigns began to shrink.
Every lost visit cost sales
Fewer site visits meant fewer chances to sell, and staying competitive got harder.
What we did
Diagnosing the problem was the first step. Then we rolled out a plan built on our experience running high-performing Facebook ad campaigns.
- Focused campaignsFacebook and Instagram campaigns tailored specifically to engage WomenSuits.com's audience.
- Catalog sales strategyCatalog ads that put the brand's products front and center and turned casual browsers into customers.
- Full-funnel approachProspecting campaigns to reach new shoppers, paired with retargeting to bring back people who had already visited.
- Direct client collaborationOpen, frequent communication, so WomenSuits.com was always in the loop and our strategy stayed aligned with their vision.
- Daily optimizationCampaigns reviewed and adjusted every day to keep performance climbing.
The results
Return on ad spend
Six dollars in sales for every dollar spent on Facebook and Instagram ads.
Increase in sales
Sales grew 600% as the rebuilt Facebook and Instagram program took hold.
In monthly sales by month 12
Monthly sales climbed steadily through the first year of the engagement.
In the client's words
Mitchell has helped us immensely in improving the ROAS of our ad campaigns on Facebook and Instagram. He consistently delivered exceptional service and has been responsive the entire time throughout our engagement together. We hope to continue to grow our brand with him in the meantime.
Spending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.