Meta ads for mortgage brokers that hold up to Housing and lending rules.
Mortgage advertising faces some of Meta’s strictest rules plus federal lending requirements. We build compliant campaigns that reach homebuyers and homeowners, capture the right application details, and track results to funded loans.
Meta ads for mortgage brokers and lenders
- The goal
- Applications that close as funded loans
- What we optimize for
- Cost per funded loan
- Meta ad category
- Housing
What makes mortgage brokers and lenders different on Meta
Strict ad rules
Mortgage ads fall under Meta's Housing category and must follow federal lending advertising rules, including trigger-term disclosures.
Rate shoppers churn
Rate-focused ads attract shoppers who leave for a quarter point. Program and service angles keep borrowers.
Different loans, different timelines
Purchase, refinance, and home equity leads close on very different schedules.
How we run Meta ads for mortgage brokers and lenders
- Loan-type campaignsSeparate funnels for purchase, refinance, first-time buyers, and the VA or FHA programs you offer.
- Compliance-first creativeAds and pages reviewed for Housing category rules and trigger-term disclosures.
- Funded-loan feedbackLoan outcomes sent back to Meta from your CRM, so it learns who actually closes.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real funded loan looks like for mortgage brokers and lenders.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per funded loanWe judge campaigns on what a funded loan actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for mortgage brokers and lenders.
- First-time homebuyer guide and pre-approval
- How much home can you afford? Quick calculator
- Programs for veterans and first-time buyers, if you offer them
- Free payment review for current homeowners
Questions we put in front of every lead
- Are you buying, refinancing, or borrowing against your home?
- What price range or loan amount are you considering?
- Do you have a target move or closing date?
- How would you describe your credit?
Rules we build around
- Campaigns set up under Meta's Housing category
- Federal lending disclosures whenever trigger terms appear
- NMLS number and Equal Housing Opportunity language included
Questions we get asked
Can we advertise rates on Facebook?
You can, but rates trigger extra disclosure requirements and attract rate shoppers. We usually lead with programs and service, and include the required disclosures whenever rates or payments are mentioned.
Is there a minimum?
We work with mortgage brokers and lenders doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for mortgage brokers and lenders?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough funded loan data to optimize against.
More real estate we work with
Real Estate Agents and Teams
Seller-first campaigns that turn into listing appointments.
See the playbookReal Estate Investors
Motivated seller campaigns for off-market deals.
See the playbookProperty Management Companies
Owner acquisition campaigns that win new doors.
See the playbookHome Builders
Community-level campaigns that fill model homes.
See the playbookCommercial Real Estate Firms
Market reports, valuations, and listing promotion for CRE.
See the playbookGet more funded loans from Meta.
Tell us about your company and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing