Meta ads for real estate agents that turn into listing appointments.
Buyer leads are easy to get on Meta and hard to convert. We focus your budget on seller and serious buyer leads, run campaigns correctly under Meta’s Housing category, and connect everything to your CRM follow-up.
Meta ads for real estate agents and teams
- The goal
- Listing appointments and serious buyer consultations
- What we optimize for
- Cost per listing appointment
- Meta ad category
- Housing
What makes real estate agents and teams different on Meta
Cheap buyer leads, slow conversion
Home search ads generate volume, but most buyers are months away. Without follow-up, budget disappears.
Housing category limits
Ads can't target by age, gender, or ZIP code, so the creative has to do the work.
Sellers are worth more
One listing is often worth more than several buyer leads, but seller ads need a different offer.
How we run Meta ads for real estate agents and teams
- Seller-first campaignsHome value, pre-listing, and market report offers that attract homeowners thinking about selling.
- Speed-to-lead routingLeads pushed into your CRM instantly with text and call follow-up, because the first agent to respond usually wins.
- Listing and open house promotionCampaigns for your listings and open houses that also build your seller audience.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real listing appointment looks like for real estate agents and teams.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per listing appointmentWe judge campaigns on what a listing appointment actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for real estate agents and teams.
- What's your home worth? Get a local valuation
- Monthly neighborhood market report
- Sell before you buy: a plan for move-up buyers
- New listing and open house alerts
Questions we put in front of every lead
- Are you looking to buy, sell, or both?
- When are you hoping to move?
- Are you already working with an agent?
- Do you need to sell before you buy?
Rules we build around
- Campaigns set up under Meta's Housing category
- Fair housing compliant copy and imagery
- Brokerage disclosure and licensing requirements followed
Questions we get asked
Are buyer leads from Facebook worth it?
They can be, if you have a system to nurture them for months. Most agents get better returns from seller-focused campaigns, so that's usually where we start.
Is there a minimum?
We work with real estate agents and teams doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for real estate agents and teams?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough listing appointment data to optimize against.
More real estate we work with
Real Estate Investors
Motivated seller campaigns for off-market deals.
See the playbookMortgage Brokers and Lenders
Compliant campaigns tracked all the way to funded loans.
See the playbookProperty Management Companies
Owner acquisition campaigns that win new doors.
See the playbookHome Builders
Community-level campaigns that fill model homes.
See the playbookCommercial Real Estate Firms
Market reports, valuations, and listing promotion for CRE.
See the playbookGet more listing appointments from Meta.
Tell us about your team and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing