Turning Meta leads into $3M in revenue.
Transylvania Concrete Coatings had a proven product and an industry-leading warranty, but no dependable way to find new customers online. We built a full-funnel Facebook and Instagram lead generation program, connected it to their sales process, and kept it producing qualified leads at $30 to $36 each.
At a glance
- Client
- Transylvania Concrete Coatings
- Business
- Floor coatings for homes and businesses
- Channels
- Facebook, Instagram, and Messenger
- Ad budget
- $6,000 to $10,000+ a month
- Results
- $30 to $36 cost per lead, 67% close rate, $3M in revenue over two years
About the client
Transylvania Concrete Coatings, known as TCC, has provided floor coating services since 2006. Their coatings combine durability with a finished look that suits homes and commercial spaces, and they stand behind every product with a 15-year warranty.
- Since 2006
- Floor coating services backed by industry-leading expertise.
- Homes and businesses
- Coating solutions for residential and commercial floors.
- 15-year warranty
- On every product they install.
The challenge
When TCC first came to us, three problems were holding back their growth.
No reliable source of qualified leads
They needed a repeatable way to reach homeowners and businesses who were actually in the market for a new floor.
Pressure to show a return
Every dollar spent on lead generation had to show up as booked jobs and revenue, quickly.
No active social presence
Without active Facebook and Instagram accounts, they had no way to build credibility with their audience or run advertising that worked.
What we built
A connected funnel, from the first ad someone sees to the conversation with TCC’s sales team.
- Multi-stage funnel campaignsAwareness campaigns to introduce the brand, nurturing campaigns to keep it in front of interested prospects, and conversion campaigns to turn them into leads.
- Multiple ways to respondInstant lead forms, Messenger, and direct messages on Facebook and Instagram, so prospects could reach out however they preferred.
- Precision targetingRetargeting of engaged prospects plus lookalike audiences, so budget went to the people most likely to buy.
- CRM integration and sales syncLeads flowed straight into TCC's CRM, and we worked closely with their sales team so new leads moved seamlessly into their existing sales process.
The results
With a flexible ad budget of $6,000 to more than $10,000 a month, TCC saw:
Cost per lead
High-quality leads from Messenger conversations and instant lead forms, at a profitable cost.
Close rate
Leads closed at a 67% rate, and that efficiency in the sales process translated into significant revenue.
In revenue over two years
Revenue grew year over year from consistently reaching and re-engaging the right audiences.
What's next for TCC
TCC is preparing for its next stage of growth: entering new states and scaling nationwide, using the same Facebook and Instagram lead generation program.
Spending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.