Meta ads for orthodontists that reach parents and adults ready to start.
Orthodontic decisions are made by parents for their kids and by adults for themselves, often with cost as the deciding factor. We run Meta campaigns for both audiences with offers that book free consultations and turn into starts.
Meta ads for orthodontic practices
- The goal
- Free consultations that become new patient starts
- What we optimize for
- Cost per consultation and per start
- Meta ad category
- Standard, no special ad category
What makes orthodontic practices different on Meta
Two different audiences
Parents and adult patients care about different things and need separate campaigns.
Cost is the main objection
Monthly payment options often decide the case.
Competition from direct-to-consumer aligners
Adults compare you with online aligner brands, so expertise has to show.
How we run Meta ads for orthodontic practices
- Parent campaignsAds aimed at parents about early evaluations, timing, and payment plans.
- Adult aligner campaignsSeparate funnels for adults focused on discreet treatment and convenience.
- Consultation bookingOnline booking and fast follow-up for consultation requests.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real new patient start looks like for orthodontic practices.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per new patient startWe judge campaigns on what a new patient start actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for orthodontic practices.
- Free orthodontic consultation
- Early evaluation for kids
- Low monthly payment plans
- Clear aligners for adults
Questions we put in front of every lead
- Is this for you or your child?
- How old is the patient?
- Have you had an orthodontic consultation before?
- Which location is closest?
Rules we build around
- Ads aimed at parents and adults, never at minors directly
- Payment plan terms stated clearly
- No implied personal attributes about the viewer's teeth
Questions we get asked
Can orthodontists target teens on Meta?
We don't. Campaigns are aimed at parents and adult patients, which is both safer under Meta's policies and more effective, since parents make the decision.
Is there a minimum?
We work with orthodontic practices doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for orthodontic practices?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough new patient start data to optimize against.
More healthcare and wellness we work with
Med Spas
Injectables, laser, and body treatment campaigns that book.
See the playbookPlastic Surgeons
High-ticket procedure campaigns with long nurture.
See the playbookDentists
New patient, implant, and clear aligner campaigns.
See the playbookChiropractors
New patient campaigns without cure claims.
See the playbookPhysical Therapy Clinics
Direct-access and specialty program campaigns.
See the playbookDermatology Practices
Cosmetic and medical dermatology campaigns.
See the playbookWeight Loss Clinics
Compliant campaigns for medical weight loss programs.
See the playbookHair Restoration Clinics
Discreet, policy-safe campaigns for transplants and treatments.
See the playbookGet more new patient starts from Meta.
Tell us about your practice and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing