Meta ads for weight loss clinics that follow Meta's strictest rules.

Weight loss is one of the most restricted categories on Meta, especially for prescription medications. We build compliant campaigns for medical weight loss programs, from certification requirements to creative that passes review.

Meta ads for weight loss clinics

The goal: New patients in medical weight loss programs
What we optimize for: Cost per new patient
Meta ad category: Standard, no special ad category

What makes weight loss clinics different on Meta

Prescription drug rules

Ads promoting prescription weight loss medications require LegitScript certification and Meta's permission.

Body image restrictions

Meta bans before-and-after images and negative body image messaging for weight loss, and requires 18+ targeting.

Unrealistic claims get rejected

Promises of fast or guaranteed results trigger rejections and regulatory risk.

How we run Meta ads for weight loss clinics

Certification and setupHelp getting LegitScript certification and account permissions in place before launch, where required.
Program-focused creativeAds about your medical team, process, and support, not specific results or bodies.
Consultation bookingBooking flows that screen for eligibility and capture appointment details.
Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real new patient looks like for weight loss clinics.
Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
Reporting on cost per new patientWe judge campaigns on what a new patient actually costs you, not on clicks, impressions, or raw form fills.

Offers and angles that work

The offer does more of the work than the targeting. These are the angles we test first for weight loss clinics.

Medical weight loss consultation
Meet the medical team video
How our program works, explained
Ongoing support and check-ins

Questions we put in front of every lead

Are you interested in a medically supervised program?
Have you tried a weight loss program before?
When would you like to start?
Which location or telehealth option do you prefer?

Rules we build around

LegitScript certification for prescription medication ads
Adult 18+ targeting with no before-and-after imagery
No guaranteed or unrealistic results claims

Questions we get asked

Can we advertise GLP-1 medications on Meta?

Only with the required certification and permissions. Without them, we focus campaigns on your program, providers, and consultations rather than specific medications.

Is there a minimum?

We work with weight loss clinics doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.

How long until Meta ads work for weight loss clinics?

The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough new patient data to optimize against.

Get more new patients from Meta.

Tell us about your clinic and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.

Founder-led strategy from a Harvard-trained economist
$100K+ a day in ad spend under management
Flat monthly fee, written scope, no hourly billing

Meta ads for weight loss clinics that follow Meta's strictest rules.