Meta ads for plastic surgeons that bring in qualified consultations.
Cosmetic surgery is a high-ticket, long-consideration decision. We run Meta campaigns that build trust with your surgeon’s expertise, screen for budget and timing, and book consultations with patients who are ready.
Meta ads for plastic surgery practices
- The goal
- Qualified consultations that become booked procedures
- What we optimize for
- Cost per consultation and per booked procedure
- Meta ad category
- Standard, no special ad category
What makes plastic surgery practices different on Meta
Months of research
Patients compare surgeons for months. Nurture and retargeting do much of the work.
Budget mismatch
Many inquiries can't afford the procedure. Screening saves your coordinators' time.
Policy limits on results imagery
Meta restricts before-and-after content and requires adult targeting for cosmetic procedures.
How we run Meta ads for plastic surgery practices
- Surgeon-led creativeShort videos of your surgeon explaining procedures, recovery, and how to choose a surgeon.
- Procedure-specific funnelsSeparate campaigns for the procedures you want to grow, each with its own landing page.
- Consultation qualificationQuestions on procedure, timeline, and financing before the coordinator calls.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real consultation looks like for plastic surgery practices.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per consultationWe judge campaigns on what a consultation actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for plastic surgery practices.
- Virtual consultation with the surgeon
- Procedure cost guide for your area
- Recovery timeline explained
- Patient financing, with the required disclosures
Questions we put in front of every lead
- Which procedure are you considering?
- When are you hoping to have surgery?
- Have you consulted with another surgeon?
- Will you be using financing?
Rules we build around
- Cosmetic procedure ads targeted to adults 18+
- Results imagery and claims follow Meta policy and your state medical board's rules
- Patient photos used only with documented consent
Questions we get asked
Do plastic surgery ads work on Facebook?
Yes, with patience. The best results come from surgeon-led video, procedure-specific funnels, and retargeting over a long consideration window.
Is there a minimum?
We work with plastic surgery practices doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for plastic surgery practices?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough consultation data to optimize against.
More healthcare and wellness we work with
Med Spas
Injectables, laser, and body treatment campaigns that book.
See the playbookDentists
New patient, implant, and clear aligner campaigns.
See the playbookOrthodontists
Parent-focused and adult aligner campaigns.
See the playbookChiropractors
New patient campaigns without cure claims.
See the playbookPhysical Therapy Clinics
Direct-access and specialty program campaigns.
See the playbookDermatology Practices
Cosmetic and medical dermatology campaigns.
See the playbookWeight Loss Clinics
Compliant campaigns for medical weight loss programs.
See the playbookHair Restoration Clinics
Discreet, policy-safe campaigns for transplants and treatments.
See the playbookGet more qualified consultations from Meta.
Tell us about your practice and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing