Meta ads for landscaping companies that sell projects and recurring accounts.

Landscaping is visual, seasonal, and local, which makes it a natural fit for Meta. We run campaigns for design-build projects and recurring maintenance, timed to when homeowners actually start planning.

Meta ads for landscaping companies

The goal: Sold projects and recurring maintenance accounts
What we optimize for: Cost per sold project and per new account
Meta ad category: Standard, no special ad category

What makes landscaping companies different on Meta

Short, intense seasons

Most homeowners decide in a few spring weeks. Campaigns need to be ready before the rush.

Projects vs. maintenance

Hardscape projects and weekly mowing need completely different offers and budgets.

Route density matters

Recurring accounts are only profitable in the neighborhoods you already serve.

How we run Meta ads for landscaping companies

Pre-season campaignsDesign consultations and early-booking offers launched before spring demand peaks.
Before-and-after creativeYour best project photos and videos, which sell landscaping better than any copy.
Route-based targetingMaintenance campaigns focused on the neighborhoods where your crews already work.
Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real sold project looks like for landscaping companies.
Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
Reporting on cost per sold projectWe judge campaigns on what a sold project actually costs you, not on clicks, impressions, or raw form fills.

Offers and angles that work

The offer does more of the work than the targeting. These are the angles we test first for landscaping companies.

Free landscape design consultation
Book spring cleanup early
Patio and outdoor living estimate
Weekly lawn care plans in your neighborhood

Questions we put in front of every lead

Are you interested in a project or ongoing maintenance?
What's your budget range for the project?
When would you like the work done?
What's your address or ZIP code?

Rules we build around

License and insurance details shown where your state requires
Project photos are your real work
Seasonal pricing claims kept current

Questions we get asked

When should landscaping ads start?

Usually four to eight weeks before your busy season, so your schedule fills before competitors start advertising.

Is there a minimum?

We work with landscaping companies doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.

How long until Meta ads work for landscaping companies?

The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough sold project data to optimize against.

Get more sold projects and recurring accounts from Meta.

Tell us about your company and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.

Founder-led strategy from a Harvard-trained economist
$100K+ a day in ad spend under management
Flat monthly fee, written scope, no hourly billing

Meta ads for landscaping companies that sell projects and recurring accounts.