Meta ads for window and door companies that set in-home appointments.

Window and door replacement is a considered purchase with long gaps between decisions. We run Meta campaigns that reach homeowners with older windows, earn the appointment, and give your sales team qualified homes to visit.

Meta ads for window and door companies

The goal: Qualified in-home appointments that close
What we optimize for: Cost per appointment that sits and per sale
Meta ad category: Standard, unless ads promote financing

What makes window and door companies different on Meta

Appointments that don't sit

No-shows and one-leg appointments waste sales time. Confirmation matters.

Energy claims get scrutiny

Savings claims must be realistic and supportable.

Discount fatigue

Constant buy-one-get-one offers train buyers to wait. Value angles hold margin.

How we run Meta ads for window and door companies

Appointment confirmationText and call confirmation flows that improve sit rates.
Value-based creativeComfort, noise, and security angles alongside energy, not just discounts.
Homeowner screeningQuestions on home age, number of windows, and decision-makers before booking.
Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real in-home appointment looks like for window and door companies.
Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
Reporting on cost per in-home appointmentWe judge campaigns on what a in-home appointment actually costs you, not on clicks, impressions, or raw form fills.

Offers and angles that work

The offer does more of the work than the targeting. These are the angles we test first for window and door companies.

Free in-home window consultation
Drafty windows? Find out what replacement costs
Entry door upgrade estimate
Financing options, with the required disclosures

Questions we put in front of every lead

How many windows or doors are you replacing?
About how old is the home?
Will all decision-makers be at the appointment?
What's your ZIP code?

Rules we build around

Energy savings claims kept realistic and supportable
No fake countdown or bait discounts
Financing ads follow Meta's financial products rules

Questions we get asked

How do you improve appointment sit rates?

By qualifying decision-makers up front, confirming by text and phone, and sending reminders. Sit rate is one of the first numbers we report on.

Is there a minimum?

We work with window and door companies doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.

How long until Meta ads work for window and door companies?

The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough in-home appointment data to optimize against.

Get more in-home appointments from Meta.

Tell us about your company and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.

Founder-led strategy from a Harvard-trained economist
$100K+ a day in ad spend under management
Flat monthly fee, written scope, no hourly billing

Meta ads for window and door companies that set in-home appointments.