Meta ads for solar companies that hold up to scrutiny and close.
Solar has some of the most crowded and scrutinized advertising on Meta. We run campaigns with honest savings claims, real homeowner screening, and appointment setting that your closers actually want to show up to.
Meta ads for solar installers
- The goal
- Qualified appointments that become installs
- What we optimize for
- Cost per qualified appointment and per install
- Meta ad category
- Financial products, when ads promote loans or leases
What makes solar installers different on Meta
A skeptical audience
Homeowners have seen years of free-solar and no-cost ads. Credibility is the bottleneck.
Incentives change
Federal and state incentives shift, and outdated claims can get ads rejected or create legal risk.
Low-quality lead sources
Many solar leads are recycled or poorly qualified. Your own campaigns protect quality.
How we run Meta ads for solar installers
- Credibility-first creativeReal installs, local homeowners, and plain-language savings explanations instead of hype.
- Hard qualificationOwnership, roof condition, shade, and utility bill questions before an appointment is booked.
- Install-based optimizationInstalls and cancellations sent back to Meta so it learns what a real buyer looks like.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real qualified appointment looks like for solar installers.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per qualified appointmentWe judge campaigns on what a qualified appointment actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for solar installers.
- Free solar design and savings estimate for your home
- Battery backup consultation
- See a recent install near you
- Solar loan or lease options, with the required disclosures
Questions we put in front of every lead
- Do you own your home?
- About how much is your average monthly electric bill?
- How old is your roof?
- Is your roof mostly sunny or shaded?
Rules we build around
- Savings and incentive claims kept current and supportable
- No free-solar or no-cost claims
- Loan and lease ads follow Meta's financial products rules
Questions we get asked
Why do our solar ads keep getting rejected?
Usually because of exaggerated savings claims, implied government programs, or financing terms without the right setup. We write to Meta's policies and set up financing ads correctly from the start.
Is there a minimum?
We work with solar installers doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for solar installers?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough qualified appointment data to optimize against.
More home services and trades we work with
Roofing Contractors
Replacement and storm campaigns that book inspections.
See the playbookHVAC Companies
Seasonal replacement and maintenance plan campaigns.
See the playbookPlumbers
Water heaters, repipes, and remodel campaigns.
See the playbookElectricians
Panel upgrades, EV chargers, and generator campaigns.
See the playbookLandscaping and Lawn Care
Design-build projects and recurring lawn care accounts.
See the playbookPest Control Companies
Recurring plan campaigns built around seasonal pest pressure.
See the playbookKitchen and Bath Remodelers
Visual campaigns that book design consultations.
See the playbookWindow and Door Companies
In-home appointment campaigns with honest energy claims.
See the playbookGet more qualified solar appointments from Meta.
Tell us about your company and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing