Meta ads for roofing contractors that book inspections, not tire kickers.

Most homeowners replace a roof once or twice in their lives, so they need a reason to call now. We run Meta campaigns around inspections, storm events, and financing that fill your sales calendar with homeowners who are ready.

Meta ads for roofing contractors

The goal: Booked roof inspections that become signed replacements
What we optimize for: Cost per booked inspection and per sold roof
Meta ad category: Standard, unless ads promote financing

What makes roofing contractors different on Meta

Infrequent, high-ticket purchases

Homeowners don't think about the roof until it leaks. Ads need a reason to act before that.

Storm season swings

Demand jumps after hail and wind events. Campaigns need to scale up and down quickly.

Lots of price shoppers

Cheap-estimate ads attract people collecting quotes. Inspection offers attract owners with a real problem.

How we run Meta ads for roofing contractors

Inspection-first offersFree roof inspections and photo reports instead of price quotes, which attract homeowners with real needs.
Storm response campaignsPre-built campaigns ready to launch in affected areas after a qualifying storm.
Appointment settingCalendar booking and fast callback flows so leads become scheduled inspections, not voicemails.
Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real booked inspection looks like for roofing contractors.
Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
Reporting on cost per booked inspectionWe judge campaigns on what a booked inspection actually costs you, not on clicks, impressions, or raw form fills.

Offers and angles that work

The offer does more of the work than the targeting. These are the angles we test first for roofing contractors.

Free roof inspection with a photo report
Replacement financing, with the required disclosures
Is your roof over 15 years old? What to check
Storm damage inspection after recent weather

Questions we put in front of every lead

How old is your roof, roughly?
Is there a leak or visible damage now?
Do you own the home?
What's your address or ZIP code?

Rules we build around

No offers to waive or cover insurance deductibles, which many states prohibit
License and insurance details shown where your state requires
Financing ads follow Meta's financial products rules

Questions we get asked

Do storm chaser style ads work on Meta?

Fast storm response works. Aggressive storm-chaser messaging tends to attract complaints and low trust. We focus on local credibility, inspections, and honest claim guidance.

Is there a minimum?

We work with roofing contractors doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.

How long until Meta ads work for roofing contractors?

The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough booked inspection data to optimize against.

Get more booked roof inspections from Meta.

Tell us about your company and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.

Founder-led strategy from a Harvard-trained economist
$100K+ a day in ad spend under management
Flat monthly fee, written scope, no hourly billing

Meta ads for roofing contractors that book inspections, not tire kickers.