Meta ads for therapy practices, written with care and privacy in mind.
People looking for therapy are often hesitant, and privacy matters deeply. We run Meta campaigns that are respectful, avoid implying anything about the viewer, and make it easy to book a first appointment with the right clinician.
Meta ads for therapy and mental health practices
- The goal
- Booked intake appointments with the right clinician
- What we optimize for
- Cost per intake appointment
- Meta ad category
- Standard, no special ad category
What makes therapy and mental health practices different on Meta
Sensitive subject, strict rules
Meta prohibits copy that implies the viewer has a mental health condition.
Privacy-aware tracking
Tracking on therapy websites has to be set up so no sensitive information is shared.
Matching matters
Clients need the right clinician, specialty, and availability, not just any appointment.
How we run Meta ads for therapy and mental health practices
- Respectful, policy-safe creativeAds about your clinicians, approach, and access, never about the viewer's condition.
- Privacy-aware trackingTracking configured to avoid sending sensitive information to ad platforms.
- Specialty and availability routingCampaigns for the specialties and clinicians with open availability.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real intake appointment looks like for therapy and mental health practices.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per intake appointmentWe judge campaigns on what a intake appointment actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for therapy and mental health practices.
- Free 15-minute consultation call
- Meet our clinicians
- Online and in-person sessions
- Insurance and payment options explained
Questions we put in front of every lead
- Are you looking for individual, couples, or family therapy?
- Do you prefer online or in-person sessions?
- Will you use insurance?
- What days and times work for you?
Rules we build around
- No copy implying the viewer has a condition
- Privacy-aware tracking with no sensitive data shared
- Crisis resources referenced appropriately on landing pages
Questions we get asked
Is it appropriate to advertise therapy on Facebook?
Yes, when it's done respectfully. Many people find their therapist online. Careful, policy-safe ads and private booking make it easier for them to take the first step.
Is there a minimum?
We work with therapy and mental health practices doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for therapy and mental health practices?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough intake appointment data to optimize against.
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Tell us about your practice and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing