ChatGPT ads guides for early advertisers.
How to get access to ChatGPT ads, create your first campaign, set a budget, and set up conversion tracking, based on what OpenAI has published so far.
At a glance
- Where you work
- OpenAI's Ads Manager, currently in beta
- Status
- New, with features and eligibility still changing
- Guides
- 4 step-by-step walkthroughs
The guides
Work through them in order the first time. Each guide covers one task, start to finish, and links to the platform’s official documentation.
How to Create a ChatGPT Ads Account
How access to OpenAI's Ads Manager Beta works: sign up, verify your business, set up billing and team access, and prepare if you can't get in yet.
Read the guideHow to Create a ChatGPT Ads Campaign
Build a first ChatGPT Ads campaign in OpenAI's Ads Manager Beta: choose an objective, set targeting, write context hints and ads, then submit for review.
Read the guideHow to Set a ChatGPT Ads Budget
How ChatGPT Ads budgets work: daily vs campaign-total, currency minimums, weekly pacing, CPC and CPM billing, payment thresholds and safe budget changes.
Read the guideHow to Set Up ChatGPT Ads Conversion Tracking
Install OpenAI's Measurement Pixel, send standard events, add the Conversions API, deduplicate events and confirm ChatGPT Ads conversions are recorded.
Read the guidePrefer to have it managed?
We test ChatGPT ads with ring-fenced budgets and clear success criteria, keeping your proven channels as the engine while you learn early.
Guides for other platforms
Meta Ads guides
Business portfolio, first campaign, budgets, and the Meta Pixel.
See the guidesGoogle Ads guides
Account setup, first campaign, budgets, and conversion tracking.
See the guidesTikTok Ads guides
Ads Manager setup, first campaign, budgets, and the TikTok Pixel.
See the guidesLinkedIn Ads guides
Campaign Manager setup, first campaign, budgets, and the Insight Tag.
See the guidesX Ads guides
Lead Gen Ads, lead forms, and getting leads into your CRM.
See the guidesPinterest Ads guides
Business account, first campaign, budgets, and the Pinterest tag.
See the guidesReddit Ads guides
Account setup, first campaign, budgets, and the Reddit Pixel.
See the guidesSnapchat Ads guides
Ads Manager setup, first campaign, budgets, and the Snap Pixel.
See the guidesStreaming TV Ads guides
Vibe account setup, first TV campaign, budgets, and the Vibe pixel.
See the guidesAmazon Ads guides
Getting access, a first Sponsored Products campaign, and budgets.
See the guidesMicrosoft Ads guides
Account setup, first campaign, budgets, and the UET tag.
See the guidesEtsy Ads guides
Setting up Etsy Ads, a first campaign, and budgets.
See the guidesAd Fundamentals guides
Metrics, tracking, attribution, and budgets that apply to every platform.
See the guidesSpending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.