Meta ads guides for Facebook and Instagram.
How to create a Meta ad account, launch your first campaign, set a budget, and install the Meta Pixel, step by step.
At a glance
- Placements
- Facebook, Instagram, Messenger, Threads, and Audience Network
- Where you work
- Meta Business Suite and Ads Manager
- Guides
- 4 step-by-step walkthroughs
The guides
Work through them in order the first time. Each guide covers one task, start to finish, and links to the platform’s official documentation.
How to Create a Meta Ad Account
Set up a Meta business portfolio, create an ad account, add a payment method, and give your team the right access, step by step.
Read the guideHow to Create a Meta Ads Campaign
Build your first Facebook and Instagram campaign in Ads Manager: objective, Advantage+ settings, audience, placements, the ad itself, and launch.
Read the guideHow to Set a Meta Ads Budget
Learn how Meta ads budgets work: campaign vs ad set budgets, daily vs lifetime, bid strategies, spending limits, pacing, and safe budget changes.
Read the guideHow to Install the Meta Pixel and Conversions API
Install the Meta Pixel, add the Conversions API, set up conversion events, and confirm everything works with Test Events in Events Manager.
Read the guidePrefer to have it managed?
Meta is our core service. We build and run Facebook and Instagram programs for established eCommerce and lead generation brands, with creative testing, Conversions API tracking, and scaling paced against your margins.
Guides for other platforms
Google Ads guides
Account setup, first campaign, budgets, and conversion tracking.
See the guidesTikTok Ads guides
Ads Manager setup, first campaign, budgets, and the TikTok Pixel.
See the guidesLinkedIn Ads guides
Campaign Manager setup, first campaign, budgets, and the Insight Tag.
See the guidesX Ads guides
Lead Gen Ads, lead forms, and getting leads into your CRM.
See the guidesPinterest Ads guides
Business account, first campaign, budgets, and the Pinterest tag.
See the guidesReddit Ads guides
Account setup, first campaign, budgets, and the Reddit Pixel.
See the guidesSnapchat Ads guides
Ads Manager setup, first campaign, budgets, and the Snap Pixel.
See the guidesStreaming TV Ads guides
Vibe account setup, first TV campaign, budgets, and the Vibe pixel.
See the guidesAmazon Ads guides
Getting access, a first Sponsored Products campaign, and budgets.
See the guidesMicrosoft Ads guides
Account setup, first campaign, budgets, and the UET tag.
See the guidesEtsy Ads guides
Setting up Etsy Ads, a first campaign, and budgets.
See the guidesChatGPT Ads guides
Getting access, a first campaign, budgets, and conversion tracking.
See the guidesAd Fundamentals guides
Metrics, tracking, attribution, and budgets that apply to every platform.
See the guidesSpending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.