LinkedIn ads guides for B2B advertisers.
How to create a LinkedIn Campaign Manager account, launch your first campaign, set a budget, and install the Insight Tag, step by step.
At a glance
- Where you work
- LinkedIn Campaign Manager
- Best for
- Reaching B2B buyers by job title, company, and industry
- Guides
- 4 step-by-step walkthroughs
The guides
Work through them in order the first time. Each guide covers one task, start to finish, and links to the platform’s official documentation.
How to Create a LinkedIn Ads Account
Set up a LinkedIn Campaign Manager ad account the right way: LinkedIn Page, account details, payment, user roles, and when to use Business Manager.
Read the guideHow to Create a LinkedIn Ads Campaign
Build your first LinkedIn ads campaign in Campaign Manager: objective, audience, ad format, placements, budget, ads, and launch, step by step.
Read the guideHow to Set a LinkedIn Ads Budget
How LinkedIn ads budgets work: daily vs lifetime, campaign budgets, minimums, bidding strategies, pacing, and how to change budgets safely.
Read the guideHow to Install the LinkedIn Insight Tag
Install the LinkedIn Insight Tag, set up conversion tracking, confirm the tag is active, and learn how the Conversions API fits in.
Read the guidePrefer to have it managed?
We run account-based LinkedIn campaigns and Lead Gen Forms where the targeting pays for itself, and pair them with Meta to lower your blended cost per qualified lead.
Guides for other platforms
Meta Ads guides
Business portfolio, first campaign, budgets, and the Meta Pixel.
See the guidesGoogle Ads guides
Account setup, first campaign, budgets, and conversion tracking.
See the guidesTikTok Ads guides
Ads Manager setup, first campaign, budgets, and the TikTok Pixel.
See the guidesX Ads guides
Lead Gen Ads, lead forms, and getting leads into your CRM.
See the guidesPinterest Ads guides
Business account, first campaign, budgets, and the Pinterest tag.
See the guidesReddit Ads guides
Account setup, first campaign, budgets, and the Reddit Pixel.
See the guidesSnapchat Ads guides
Ads Manager setup, first campaign, budgets, and the Snap Pixel.
See the guidesStreaming TV Ads guides
Vibe account setup, first TV campaign, budgets, and the Vibe pixel.
See the guidesAmazon Ads guides
Getting access, a first Sponsored Products campaign, and budgets.
See the guidesMicrosoft Ads guides
Account setup, first campaign, budgets, and the UET tag.
See the guidesEtsy Ads guides
Setting up Etsy Ads, a first campaign, and budgets.
See the guidesChatGPT Ads guides
Getting access, a first campaign, budgets, and conversion tracking.
See the guidesAd Fundamentals guides
Metrics, tracking, attribution, and budgets that apply to every platform.
See the guidesSpending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.