Microsoft Advertising guides for Bing search and beyond.
How to create a Microsoft Advertising account, build your first campaign, set a budget, and install the UET tag, step by step.
At a glance
- Where you work
- Microsoft Advertising
- Best for
- Professional, B2B, and desktop-heavy audiences
- Guides
- 4 step-by-step walkthroughs
The guides
Work through them in order the first time. Each guide covers one task, start to finish, and links to the platform’s official documentation.
How to Create a Microsoft Advertising Account
Sign up for Microsoft Advertising, choose import or a fresh start, set time zone, currency and billing, add users, and complete identity verification.
Read the guideHow to Create a Microsoft Ads Campaign
Import from Google Ads or build a Microsoft Ads Search campaign: goals, locations, keywords, responsive search ads, ad distribution, and going live.
Read the guideHow to Set a Microsoft Ads Budget
How Microsoft Ads daily, shared and lifetime budgets spend, the 30.4 monthly rule, beginner bid strategies, and how to change budgets safely.
Read the guideHow to Install the Microsoft UET Tag
Create and install the Microsoft Ads UET tag, set up conversion goals, add enhanced conversions and consent mode, and test with UET Tag Helper.
Read the guidePrefer to have it managed?
We import what works from Google, then rebuild bids, budgets, negatives, and LinkedIn profile targeting for Microsoft’s auction and its professional audience.
Guides for other platforms
Meta Ads guides
Business portfolio, first campaign, budgets, and the Meta Pixel.
See the guidesGoogle Ads guides
Account setup, first campaign, budgets, and conversion tracking.
See the guidesTikTok Ads guides
Ads Manager setup, first campaign, budgets, and the TikTok Pixel.
See the guidesLinkedIn Ads guides
Campaign Manager setup, first campaign, budgets, and the Insight Tag.
See the guidesX Ads guides
Lead Gen Ads, lead forms, and getting leads into your CRM.
See the guidesPinterest Ads guides
Business account, first campaign, budgets, and the Pinterest tag.
See the guidesReddit Ads guides
Account setup, first campaign, budgets, and the Reddit Pixel.
See the guidesSnapchat Ads guides
Ads Manager setup, first campaign, budgets, and the Snap Pixel.
See the guidesStreaming TV Ads guides
Vibe account setup, first TV campaign, budgets, and the Vibe pixel.
See the guidesAmazon Ads guides
Getting access, a first Sponsored Products campaign, and budgets.
See the guidesEtsy Ads guides
Setting up Etsy Ads, a first campaign, and budgets.
See the guidesChatGPT Ads guides
Getting access, a first campaign, budgets, and conversion tracking.
See the guidesAd Fundamentals guides
Metrics, tracking, attribution, and budgets that apply to every platform.
See the guidesSpending seriously on ads? Let's talk.
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