Paid advertising fundamentals, in plain English.
Plain-English guides to the numbers, tracking, attribution, and budgeting concepts behind every ad platform.
At a glance
- Covers
- Metrics, tracking, attribution, and budgets
- Applies to
- Every ad platform
- Guides
- 1 step-by-step walkthroughs
The guides
Work through them in order the first time. Each guide covers one task, start to finish, and links to the platform’s official documentation.
Prefer to have it managed?
Every ADM engagement is judged on the numbers these guides explain: contribution margin, blended efficiency, and cost per qualified lead. We set targets from your unit economics, not from platform dashboards.
Guides for other platforms
Meta Ads guides
Business portfolio, first campaign, budgets, and the Meta Pixel.
See the guidesGoogle Ads guides
Account setup, first campaign, budgets, and conversion tracking.
See the guidesTikTok Ads guides
Ads Manager setup, first campaign, budgets, and the TikTok Pixel.
See the guidesLinkedIn Ads guides
Campaign Manager setup, first campaign, budgets, and the Insight Tag.
See the guidesX Ads guides
Lead Gen Ads, lead forms, and getting leads into your CRM.
See the guidesPinterest Ads guides
Business account, first campaign, budgets, and the Pinterest tag.
See the guidesReddit Ads guides
Account setup, first campaign, budgets, and the Reddit Pixel.
See the guidesSnapchat Ads guides
Ads Manager setup, first campaign, budgets, and the Snap Pixel.
See the guidesStreaming TV Ads guides
Vibe account setup, first TV campaign, budgets, and the Vibe pixel.
See the guidesAmazon Ads guides
Getting access, a first Sponsored Products campaign, and budgets.
See the guidesMicrosoft Ads guides
Account setup, first campaign, budgets, and the UET tag.
See the guidesEtsy Ads guides
Setting up Etsy Ads, a first campaign, and budgets.
See the guidesChatGPT Ads guides
Getting access, a first campaign, budgets, and conversion tracking.
See the guidesSpending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.