Meta ads for bankruptcy attorneys that reach people before the lawsuits start.
People in financial trouble often don’t know bankruptcy is an option until a creditor sues. We reach them earlier with plain-language education and a free consultation that feels safe to request.
Meta ads for bankruptcy firms
- The goal
- Consultations that become filed cases
- What we optimize for
- Cost per retained client
- Meta ad category
- Standard, no special ad category
What makes bankruptcy firms different on Meta
Shame slows people down
People in debt delay asking for help. Ads need to feel safe and judgment-free.
Debt topics get extra scrutiny
Meta reviews debt-related ads closely, so wording and landing pages have to be clear and compliant.
Chapter 7 or Chapter 13?
Prospects rarely know which applies. Pages need to explain options without overpromising.
How we run Meta ads for bankruptcy firms
- Plain-language educationShort videos on stopping garnishments, foreclosures, and creditor calls, and what bankruptcy actually involves.
- Qualifying questions that help intakeQuestions on debt, income, and assets that help intake prioritize the right cases.
- Gentle retargetingFollow-up that keeps the door open, without pressure, for people who aren't ready yet.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real retained client looks like for bankruptcy firms.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per retained clientWe judge campaigns on what a retained client actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for bankruptcy firms.
- Free bankruptcy consultation
- Stop a wage garnishment: learn your options
- Chapter 7 vs. Chapter 13, explained in two minutes
- Payment plans, if your firm offers them
Questions we put in front of every lead
- About how much unsecured debt do you have?
- Are you being sued or garnished right now?
- Are you behind on a mortgage or car loan?
- Which county do you live in?
Rules we build around
- Copy reviewed against your state bar's advertising rules
- Federal debt relief agency statements included in every ad
- No promises that debts will be eliminated
Questions we get asked
Do bankruptcy ads need special disclaimers?
Yes. Federal law requires bankruptcy attorneys' ads to include a debt relief agency statement, and your state bar may have its own rules. We build both into every ad and landing page.
Is there a minimum?
We work with bankruptcy firms doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for bankruptcy firms?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough retained client data to optimize against.
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See the playbookGet more retained clients from Meta.
Tell us about your firm and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing