Meta ads for employment lawyers that find wrongful termination and wage claims.
Workers who were fired, harassed, or underpaid rarely know they have a case. We use Meta to reach them with plain-language questions and screen leads by claim type, employer size, and timing.
Meta ads for employment law firms
- The goal
- Signed cases on the claims you take
- What we optimize for
- Cost per signed case
- Meta ad category
- Standard, no special ad category
What makes employment law firms different on Meta
People don't know they have a claim
Most workers don't think of unpaid overtime or retaliation as a legal case. Ads have to describe the situation.
Deadlines vary by claim
Employment claims have strict filing deadlines, so leads need to be screened for timing quickly.
Employer size matters
Many employment laws only apply above a certain company size, so screening saves intake hours.
How we run Meta ads for employment law firms
- Situation-based creativeAds that describe real situations, like being fired after reporting a problem, instead of legal terms.
- Claim-type screeningQuestions on what happened, when, and the employer, so intake sees the strongest cases first.
- Wage and hour campaignsSeparate funnels for unpaid overtime and misclassification claims, which often involve many workers.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real signed case looks like for employment law firms.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per signed caseWe judge campaigns on what a signed case actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for employment law firms.
- Free confidential case review
- Fired after speaking up? Find out if you have a case
- Unpaid overtime checker
- Spanish-language campaigns where relevant
Questions we put in front of every lead
- What happened at work?
- When did it happen, or when did you leave the job?
- About how many employees does the company have?
- Which state did you work in?
Rules we build around
- Copy reviewed against your state bar's advertising rules
- No guaranteed outcomes or settlement amounts
- Clear wording so ads aren't mistaken for job postings
Questions we get asked
Do employment law ads fall under Meta's employment category?
No. That category covers job ads. Ads for legal services to workers are standard ads, though we keep wording clear so they aren't mistaken for job postings.
Is there a minimum?
We work with employment law firms doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for employment law firms?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough signed case data to optimize against.
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Tell us about your firm and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing