Meta ads for criminal defense firms that get the call before the court date.

People facing charges look for a lawyer fast, and usually privately. We build Meta campaigns and landing pages that make your firm the obvious call, with intake that screens by charge, county, and timeline.

Meta ads for criminal defense firms

The goal: Booked consultations on the cases you take
What we optimize for: Cost per booked consultation, by charge type
Meta ad category: Standard, no special ad category

What makes criminal defense firms different on Meta

Urgency is everything

Most people need a defense attorney within days of an arrest or summons. Ads that don't make the next step obvious lose the call.

Privacy shapes the creative

People don't engage publicly with ads about criminal charges, so creative and forms are built for private, low-friction contact.

Charge types vary in value

A misdemeanor, a drug charge, and a federal case are different leads. Campaigns need to reflect what your firm wants.

How we run Meta ads for criminal defense firms

Charge-specific campaignsSeparate campaigns and pages for the charge types you want more of.
Click-to-call and messagingCall and Messenger options alongside forms, because many defendants want to talk now.
Court-area geo targetingCampaigns limited to the counties and courts you practice in, so you don't pay for leads you can't take.
Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real booked consultation looks like for criminal defense firms.
Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
Reporting on cost per booked consultationWe judge campaigns on what a booked consultation actually costs you, not on clicks, impressions, or raw form fills.

Offers and angles that work

The offer does more of the work than the targeting. These are the angles we test first for criminal defense firms.

Free confidential case review
Talk to a defense attorney today
What to do before your court date, explained by the attorney
Payment plans, if your firm offers them

Questions we put in front of every lead

What are you charged with, or being investigated for?
Which county or court is the case in?
When is your next court date?
Is this your first offense?

Rules we build around

Copy reviewed against your state bar's advertising rules
No implied guarantees of dismissal or acquittal
Private calls to action, with no public calls to comment

Questions we get asked

Will people really respond to criminal defense ads on Facebook?

Fewer people comment, but plenty click and call. We design for private actions like calls, Messenger, and short forms, and we measure booked consultations rather than engagement.

Is there a minimum?

We work with criminal defense firms doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.

How long until Meta ads work for criminal defense firms?

The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough booked consultation data to optimize against.

Get more booked consultations from Meta.

Tell us about your firm and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.

Founder-led strategy from a Harvard-trained economist
$100K+ a day in ad spend under management
Flat monthly fee, written scope, no hourly billing

Meta ads for criminal defense firms that get the call before the court date.