Meta ads for immigration law firms, in the languages your clients speak.
Many immigration clients look for help in their first language and through their community. We run multilingual Meta campaigns focused on the services you offer, with intake that captures case type and urgency.
Meta ads for immigration law firms
- The goal
- Retained clients for the case types you handle
- What we optimize for
- Cost per retained client, by case type
- Meta ad category
- Standard, no special ad category
What makes immigration law firms different on Meta
Language and trust come first
Clients want an attorney who speaks their language and understands their situation.
Policy topics can trigger extra rules
Ads that discuss immigration policy can be treated by Meta as social issue ads, which need extra authorization. Service-focused ads avoid that.
Clients have been burned before
Many have dealt with non-lawyer consultants. Clear attorney credentials matter.
How we run Meta ads for immigration law firms
- Multilingual campaignsSeparate campaigns and landing pages in Spanish and the other languages your firm serves.
- Case-type routingFamily petitions, green cards, work visas, naturalization, and removal defense handled as separate offers.
- Credential-forward creativeAds that make it clear clients are speaking with a licensed attorney.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real retained client looks like for immigration law firms.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per retained clientWe judge campaigns on what a retained client actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for immigration law firms.
- Consultation with a licensed immigration attorney
- Spanish-language video from the attorney
- Free guide to the citizenship process
- Payment plans, if your firm offers them
Questions we put in front of every lead
- What type of immigration help do you need?
- Do you have any upcoming deadlines or court dates?
- What language do you prefer?
- Where do you live?
Rules we build around
- Copy reviewed against your state bar's advertising rules
- Service-focused ads that avoid immigration policy commentary
- No guarantees about outcomes or processing times
Questions we get asked
Will our immigration ads get flagged by Meta?
Ads that comment on immigration policy can be treated as social issue ads. Keeping campaigns focused on your legal services usually avoids that, and we handle any reviews that come up.
Is there a minimum?
We work with immigration law firms doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for immigration law firms?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough retained client data to optimize against.
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Tell us about your firm and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing
