Meta ads that sign personal injury cases, not just leads.
Facebook and Instagram put your firm in front of injured people in your market, often for far less than personal injury search clicks cost. We build the intake funnel, screen every lead, and optimize Meta for signed retainers instead of cheap form fills.
Meta ads for personal injury firms
- The goal
- Signed retainers on qualified injury cases
- What we optimize for
- Cost per signed case, by case type
- Meta ad category
- Standard, no special ad category
What makes personal injury firms different on Meta
The most expensive clicks in advertising
Personal injury search terms are among the costliest in Google Ads, which makes Meta's lower-cost reach a strong second engine.
Most leads aren't cases
Without screening, injury campaigns fill up with old accidents, minor claims, and people who already have a lawyer.
Speed decides who signs
Injured people contact several firms. The first to call back with a clear next step usually signs the case.
How we run Meta ads for personal injury firms
- Case-type campaignsSeparate campaigns for auto, truck, slip and fall, and other case types, so budget follows the cases you actually want.
- Instant forms with screeningQuestions on accident date, injuries, fault, and representation that filter weak leads before they reach intake.
- Intake-to-Meta feedbackSigned and rejected cases sent back to Meta through your CRM, so it optimizes for cases instead of form fills.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real signed case looks like for personal injury firms.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per signed caseWe judge campaigns on what a signed case actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for personal injury firms.
- Free case evaluation with a fast callback
- No fee unless you win, with the required cost disclosures
- Answer five quick questions to see if you may have a case
- Short video from the attorney: what to do after a crash
Questions we put in front of every lead
- When did the accident happen?
- Were you injured, and did you get medical treatment?
- Who was at fault, or is it unclear?
- Do you already have a lawyer for this?
Rules we build around
- Copy reviewed against your state bar's advertising rules
- No guaranteed outcomes or misleading case results
- Required disclaimers, such as Attorney Advertising, where your state calls for them
Questions we get asked
Do Meta ads really work for personal injury?
Yes, when the funnel is built for it. Meta reaches injured people before they search, so screening, fast intake, and CRM feedback matter more here than on Google. Most of our work is making sure the leads Meta finds become signed cases.
Is there a minimum?
We work with personal injury firms doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for personal injury firms?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough signed case data to optimize against.
More law firms we work with
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Deadline-driven campaigns for DUI and DWI defense.
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Divorce, custody, and support campaigns built with discretion.
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Workshop, webinar, and consultation funnels that sign plans.
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Multilingual, service-focused campaigns by case type.
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Judgment-free campaigns that reach people before the lawsuits start.
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Wrongful termination, harassment, and wage claim campaigns.
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Industry-specific, bilingual campaigns for injured workers.
See the playbookGet more signed cases from Meta.
Tell us about your firm and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing