Google Ads guides for search and beyond.
How to create a Google Ads account, build your first campaign, set a budget, and set up conversion tracking, step by step.
At a glance
- Where you work
- Google Ads and the Google tag
- Best for
- Capturing people already searching for what you sell
- Guides
- 5 step-by-step walkthroughs
The guides
Work through them in order the first time. Each guide covers one task, start to finish, and links to the platform’s official documentation.
How to Create a Google Ads Account
Step-by-step: sign up for Google Ads without a forced campaign, set billing and time zone, add users, and complete advertiser verification.
Read the guideHow to Create a Google Ads Campaign
Build your first Google Ads Search campaign: objective, networks, locations, AI Max, keywords, responsive search ads, budget, and publishing.
Read the guideHow to Set a Google Ads Budget
How Google Ads daily and total budgets work, the 2x daily and monthly charging limits, beginner bid strategies, and how to change budgets safely.
Read the guideHow to Set Up Google Ads Conversion Tracking
Install the Google tag, create conversion actions, turn on enhanced conversions, add consent mode, and confirm it works with Tag Assistant.
Read the guideHow to Set Up Google Merchant Center for Shopping Ads
Create a Merchant Center account, verify your store, add products from Shopify or a feed, set shipping and returns, and link Google Ads for Shopping.
Read the guidePrefer to have it managed?
We run Google Search, Shopping, Performance Max, and YouTube alongside Meta, managed against margin, so Google captures the demand your social ads create.
Guides for other platforms
Meta Ads guides
Business portfolio, first campaign, budgets, and the Meta Pixel.
See the guidesTikTok Ads guides
Ads Manager setup, first campaign, budgets, and the TikTok Pixel.
See the guidesLinkedIn Ads guides
Campaign Manager setup, first campaign, budgets, and the Insight Tag.
See the guidesX Ads guides
Lead Gen Ads, lead forms, and getting leads into your CRM.
See the guidesPinterest Ads guides
Business account, first campaign, budgets, and the Pinterest tag.
See the guidesReddit Ads guides
Account setup, first campaign, budgets, and the Reddit Pixel.
See the guidesSnapchat Ads guides
Ads Manager setup, first campaign, budgets, and the Snap Pixel.
See the guidesStreaming TV Ads guides
Vibe account setup, first TV campaign, budgets, and the Vibe pixel.
See the guidesAmazon Ads guides
Getting access, a first Sponsored Products campaign, and budgets.
See the guidesMicrosoft Ads guides
Account setup, first campaign, budgets, and the UET tag.
See the guidesEtsy Ads guides
Setting up Etsy Ads, a first campaign, and budgets.
See the guidesChatGPT Ads guides
Getting access, a first campaign, budgets, and conversion tracking.
See the guidesAd Fundamentals guides
Metrics, tracking, attribution, and budgets that apply to every platform.
See the guidesSpending seriously on ads? Let's talk.
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