TikTok ads guides for brands new to the platform.
How to create a TikTok Ads Manager account, launch your first campaign, set a budget, and install the TikTok Pixel, step by step.
At a glance
- Where you work
- TikTok Ads Manager and Business Center
- Best for
- Products that demonstrate well in short video
- Guides
- 4 step-by-step walkthroughs
The guides
Work through them in order the first time. Each guide covers one task, start to finish, and links to the platform’s official documentation.
How to Create a TikTok Ads Manager Account
Set up TikTok Ads Manager step by step: sign-up, business details, payment method, account approval, Business Center, and team access.
Read the guideHow to Create a TikTok Ads Campaign
Build your first TikTok campaign: pick an objective, choose manual or Smart+, set targeting and placements, upload your ad, and submit it for review.
Read the guideHow to Set a TikTok Ads Budget
TikTok budgets explained: daily vs lifetime, campaign and ad group minimums, bidding basics, and how to raise budgets without disrupting delivery.
Read the guideHow to Install the TikTok Pixel
Install the TikTok Pixel with Shopify or manual code, add the Events API, and check events fire with Pixel Helper, Test Events, and Diagnostics.
Read the guidePrefer to have it managed?
We run TikTok in-feed, Spark Ads, and TikTok Shop campaigns built on a steady pipeline of creator-style video, and carry what wins over to your Meta campaigns.
Guides for other platforms
Meta Ads guides
Business portfolio, first campaign, budgets, and the Meta Pixel.
See the guidesGoogle Ads guides
Account setup, first campaign, budgets, and conversion tracking.
See the guidesLinkedIn Ads guides
Campaign Manager setup, first campaign, budgets, and the Insight Tag.
See the guidesX Ads guides
Lead Gen Ads, lead forms, and getting leads into your CRM.
See the guidesPinterest Ads guides
Business account, first campaign, budgets, and the Pinterest tag.
See the guidesReddit Ads guides
Account setup, first campaign, budgets, and the Reddit Pixel.
See the guidesSnapchat Ads guides
Ads Manager setup, first campaign, budgets, and the Snap Pixel.
See the guidesStreaming TV Ads guides
Vibe account setup, first TV campaign, budgets, and the Vibe pixel.
See the guidesAmazon Ads guides
Getting access, a first Sponsored Products campaign, and budgets.
See the guidesMicrosoft Ads guides
Account setup, first campaign, budgets, and the UET tag.
See the guidesEtsy Ads guides
Setting up Etsy Ads, a first campaign, and budgets.
See the guidesChatGPT Ads guides
Getting access, a first campaign, budgets, and conversion tracking.
See the guidesAd Fundamentals guides
Metrics, tracking, attribution, and budgets that apply to every platform.
See the guidesSpending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.