Pinterest ads guides for brands that sell to planners.
How to set up a Pinterest business account for ads, launch your first campaign, set a budget, and install the Pinterest tag, step by step.
At a glance
- Where you work
- Pinterest Ads Manager
- Best for
- Visual products people plan purchases around
- Guides
- 4 step-by-step walkthroughs
The guides
Work through them in order the first time. Each guide covers one task, start to finish, and links to the platform’s official documentation.
How to Create a Pinterest Ads Account
Set up a Pinterest business account, claim your website, create an ad account in Business Manager, add billing, and give your team access.
Read the guideHow to Create a Pinterest Ads Campaign
Build a first Pinterest ads campaign: pick an objective, set up the ad group, targeting and placements, choose Pins, and publish for review.
Read the guideHow to Set a Pinterest Ads Budget
How Pinterest ads budgets work: daily vs lifetime, Performance+ vs fixed daily pacing, bidding options, spend limits, and changing budgets safely.
Read the guideHow to Install the Pinterest Tag
Install the Pinterest tag, add conversion events, connect the Conversions API or Shopify app, and confirm events work with Test events.
Read the guidePrefer to have it managed?
We run Pinterest shopping and keyword campaigns for home, lifestyle, and style-driven brands, with Conversions API tracking and seasonal planning built in.
Guides for other platforms
Meta Ads guides
Business portfolio, first campaign, budgets, and the Meta Pixel.
See the guidesGoogle Ads guides
Account setup, first campaign, budgets, and conversion tracking.
See the guidesTikTok Ads guides
Ads Manager setup, first campaign, budgets, and the TikTok Pixel.
See the guidesLinkedIn Ads guides
Campaign Manager setup, first campaign, budgets, and the Insight Tag.
See the guidesX Ads guides
Lead Gen Ads, lead forms, and getting leads into your CRM.
See the guidesReddit Ads guides
Account setup, first campaign, budgets, and the Reddit Pixel.
See the guidesSnapchat Ads guides
Ads Manager setup, first campaign, budgets, and the Snap Pixel.
See the guidesStreaming TV Ads guides
Vibe account setup, first TV campaign, budgets, and the Vibe pixel.
See the guidesAmazon Ads guides
Getting access, a first Sponsored Products campaign, and budgets.
See the guidesMicrosoft Ads guides
Account setup, first campaign, budgets, and the UET tag.
See the guidesEtsy Ads guides
Setting up Etsy Ads, a first campaign, and budgets.
See the guidesChatGPT Ads guides
Getting access, a first campaign, budgets, and conversion tracking.
See the guidesAd Fundamentals guides
Metrics, tracking, attribution, and budgets that apply to every platform.
See the guidesSpending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.