X ads guides, starting with Lead Gen Ads.
Step-by-step guides to advertising on X, formerly Twitter. Start with Lead Gen Ads: native lead forms, the Leads objective, and getting leads into your CRM.
At a glance
- Where you work
- X Ads Manager at ads.x.com
- Best for
- Reaching people in real-time conversation by keyword and interest
- Guides
- 4 step-by-step walkthroughs
The guides
Work through them in order the first time. Each guide covers one task, start to finish, and links to the platform’s official documentation.
How to Create an X Ads Account
How to create an X Ads account: pick the right handle, set country and time zone, add billing, give your team access, and avoid settings you can't change.
Read the guideHow to Create an X Ads Campaign
How to create an X ads campaign: choose an objective, set budgets and bids, target the right audience, pick placements and posts, then launch.
Read the guideHow to Install the X Pixel
How to install the X Pixel: create it in Events Manager, add base and event code, test with X Pixel Helper, and plan for the Conversion API.
Read the guideHow to Set Up X Lead Gen Ads
How to set up X Lead Gen Ads: build a lead form, launch a Leads campaign, and get leads from the Leads Center into your CRM, step by step.
Read the guidePrefer to have it managed?
We run X campaigns and Lead Gen Ads for B2B and considered-purchase brands, with lead forms built for quality and leads routed straight to your sales team.
Guides for other platforms
Meta Ads guides
Business portfolio, first campaign, budgets, and the Meta Pixel.
See the guidesGoogle Ads guides
Account setup, first campaign, budgets, and conversion tracking.
See the guidesTikTok Ads guides
Ads Manager setup, first campaign, budgets, and the TikTok Pixel.
See the guidesLinkedIn Ads guides
Campaign Manager setup, first campaign, budgets, and the Insight Tag.
See the guidesPinterest Ads guides
Business account, first campaign, budgets, and the Pinterest tag.
See the guidesReddit Ads guides
Account setup, first campaign, budgets, and the Reddit Pixel.
See the guidesSnapchat Ads guides
Ads Manager setup, first campaign, budgets, and the Snap Pixel.
See the guidesStreaming TV Ads guides
Vibe account setup, first TV campaign, budgets, and the Vibe pixel.
See the guidesAmazon Ads guides
Getting access, a first Sponsored Products campaign, and budgets.
See the guidesMicrosoft Ads guides
Account setup, first campaign, budgets, and the UET tag.
See the guidesEtsy Ads guides
Setting up Etsy Ads, a first campaign, and budgets.
See the guidesChatGPT Ads guides
Getting access, a first campaign, budgets, and conversion tracking.
See the guidesAd Fundamentals guides
Metrics, tracking, attribution, and budgets that apply to every platform.
See the guidesSpending seriously on ads? Let's talk.
Tell us about your business, your numbers, and your goals. If we’re a fit, you’ll get a strategy call with Mitch. If we’re not, we’ll tell you why and point you to a better next step.