Meta ads for civil litigation firms that find cases worth taking.

Contract disputes, property disputes, fraud, and business conflicts all start with someone who was wronged and doesn’t know their options. We use Meta to reach them, screen for case value, and deliver consultations your litigators want.

Meta ads for civil litigation firms

The goal: Retained matters above your case-value threshold
What we optimize for: Cost per retained matter
Meta ad category: Standard, no special ad category

What makes civil litigation firms different on Meta

Case value varies enormously

A small dispute and a six-figure claim look similar in a form. Screening has to surface value early.

People don't know what to search

Many potential plaintiffs don't think of their problem as civil litigation.

Long decision cycles

Deciding to sue takes time, so nurture and retargeting matter.

How we run Meta ads for civil litigation firms

Problem-based creativeAds that describe the problem, like a contractor who walked off the job, instead of the legal term.
Value screeningQuestions on the amount in dispute and documentation, so intake focuses on viable matters.
Retargeting and nurtureFollow-up that keeps your firm in front of prospects while they decide.
Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real retained matter looks like for civil litigation firms.
Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
Reporting on cost per retained matterWe judge campaigns on what a retained matter actually costs you, not on clicks, impressions, or raw form fills.

Offers and angles that work

The offer does more of the work than the targeting. These are the angles we test first for civil litigation firms.

Free case assessment
Cheated by a contractor or business partner? Find out your options
What a lawsuit really costs, explained
Contingency or hybrid fees, if your firm offers them

Questions we put in front of every lead

What happened, and who is the dispute with?
Roughly how much money is involved?
When did this happen?
Do you have contracts, emails, or other documents?

Rules we build around

Copy reviewed against your state bar's advertising rules
No guarantees of recovery or case outcomes
No statements about specific opposing parties

Questions we get asked

Can Meta ads find high-value litigation cases?

They can, but only with real screening. We ask about the amount in dispute and documentation up front, then optimize Meta on retained matters so it learns what valuable cases look like.

Is there a minimum?

We work with civil litigation firms doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.

How long until Meta ads work for civil litigation firms?

The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough retained matter data to optimize against.

Get more retained matters from Meta.

Tell us about your firm and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.

Founder-led strategy from a Harvard-trained economist
$100K+ a day in ad spend under management
Flat monthly fee, written scope, no hourly billing

Meta ads for civil litigation firms that find cases worth taking.