Meta ads for mass tort campaigns that hold up to case criteria.
Mass tort advertising is a volume game with strict qualification. We build Meta campaigns around each tort’s criteria, screen claimants hard, and track cost per signed and qualified claimant, not cost per lead.
Meta ads for mass tort firms
- The goal
- Signed claimants who meet the case criteria
- What we optimize for
- Cost per signed, qualified claimant
- Meta ad category
- Standard, no special ad category
What makes mass tort firms different on Meta
Low qualification rates
Most respondents won't meet the exposure, diagnosis, and timing criteria. Screening up front saves intake costs.
Meta's personal attributes policy
Ads can't imply the viewer has a medical condition, so copy has to be written carefully to pass review.
Speed matters in new torts
Early campaigns face less competition. Launching fast with compliant creative is an advantage.
How we run Meta ads for mass tort firms
- Criteria-based screeningMulti-step forms that check exposure, diagnosis, dates, and representation before a lead reaches intake.
- Policy-safe copyCreative written to Meta's personal attributes rules, so campaigns launch and stay live.
- Signed-claimant optimizationSigned and rejected claimants sent back to Meta so the algorithm learns who actually qualifies.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real signed claimant looks like for mass tort firms.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per signed claimantWe judge campaigns on what a signed claimant actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for mass tort firms.
- Free eligibility check
- Find out whether you may qualify for compensation
- Short explainer videos on the litigation
- Spanish-language campaigns where relevant
Questions we put in front of every lead
- Did you use or were you exposed to the product, and when?
- What diagnosis did you receive, and when?
- Do you have records showing use or exposure?
- Have you already signed with a law firm?
Rules we build around
- Copy reviewed against your state bar's advertising rules
- Written to Meta's personal attributes and health policies
- Clear statements that the ad is attorney advertising, not medical advice
Questions we get asked
Can you run several torts at once?
Yes. Each tort gets its own campaign, screening flow, and reporting, so you can see cost per signed claimant by tort and shift budget accordingly.
Is there a minimum?
We work with mass tort firms doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for mass tort firms?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough signed claimant data to optimize against.
More law firms we work with
Personal Injury Lawyers
Auto accidents, slip and falls, and injury claims that turn into signed retainers.
See the playbookCriminal Defense Lawyers
Charge-specific campaigns that get the call before the court date.
See the playbookDUI Lawyers
Deadline-driven campaigns for DUI and DWI defense.
See the playbookFamily Law and Divorce Attorneys
Divorce, custody, and support campaigns built with discretion.
See the playbookEstate Planning Attorneys
Workshop, webinar, and consultation funnels that sign plans.
See the playbookImmigration Lawyers
Multilingual, service-focused campaigns by case type.
See the playbookBankruptcy Attorneys
Judgment-free campaigns that reach people before the lawsuits start.
See the playbookEmployment Lawyers
Wrongful termination, harassment, and wage claim campaigns.
See the playbookGet more signed claimants from Meta.
Tell us about your firm and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing