Meta ads for medical malpractice firms, written to pass Meta's health rules.

Medical malpractice cases are rare, valuable, and heavily screened. We run Meta campaigns that reach people who may have been harmed by medical care, while following Meta’s health and personal attributes policies.

Meta ads for medical malpractice firms

The goal: Signed cases that pass your merit review
What we optimize for: Cost per signed case
Meta ad category: Standard, no special ad category

What makes medical malpractice firms different on Meta

Very few inquiries become cases

Most inquiries won't meet the standard for a malpractice claim. Screening protects intake time.

Strict health ad rules

Meta won't allow copy that implies the viewer has a condition or suffered a specific injury.

Long timelines

Cases take time to evaluate, so tracking signed cases back to ads takes patience and good CRM data.

How we run Meta ads for medical malpractice firms

Policy-safe creativeAds built around general situations and next steps, not the viewer's personal health.
Structured screeningQuestions on the type of care, timing, harm, and records before intake ever calls.
Long-window reportingSigned cases tracked back to campaigns over months, so budget decisions reflect real results.
Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real signed case looks like for medical malpractice firms.
Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
Reporting on cost per signed caseWe judge campaigns on what a signed case actually costs you, not on clicks, impressions, or raw form fills.

Offers and angles that work

The offer does more of the work than the targeting. These are the angles we test first for medical malpractice firms.

Free confidential case review
Learn what makes a medical malpractice case
Short video from the attorney on the review process
Spanish-language campaigns where relevant

Questions we put in front of every lead

What type of medical care was involved?
When did the treatment happen?
What harm resulted?
Do you have access to medical records?

Rules we build around

Copy reviewed against your state bar's advertising rules
Written to Meta's health and personal attributes policies
No statements about specific providers or hospitals

Questions we get asked

Will Meta approve medical malpractice ads?

Yes, when the copy is written correctly. The most common rejection reason is implying the viewer has a condition, so we write around that from the start.

Is there a minimum?

We work with medical malpractice firms doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.

How long until Meta ads work for medical malpractice firms?

The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough signed case data to optimize against.

Get more signed cases from Meta.

Tell us about your firm and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.

Founder-led strategy from a Harvard-trained economist
$100K+ a day in ad spend under management
Flat monthly fee, written scope, no hourly billing

Meta ads for medical malpractice firms, written to pass Meta's health rules.