Meta ads for Social Security disability lawyers that reach claimants who need help.
Many disability claims are denied the first time, and claimants often give up. We use Meta to reach people who are applying or appealing, explain how representation works, and screen by work history and claim status.
Meta ads for disability law firms
- The goal
- Signed claimants with viable claims
- What we optimize for
- Cost per signed claimant
- Meta ad category
- Standard, no special ad category
What makes disability law firms different on Meta
Claimants don't know a lawyer can help
Many people don't realize disability attorneys are typically paid only if they win, with fees set by federal rules.
Health copy restrictions
Meta's personal attributes policy rules out copy implying the viewer is disabled or ill.
Work history matters
Claimants without enough recent work history may not qualify for SSDI, so screening matters.
How we run Meta ads for disability law firms
- Denial-focused campaignsFunnels aimed at people whose claims were denied, often the strongest cases.
- Work history screeningQuestions that check work history and current status before intake calls.
- Policy-safe creativeAds about the claims process, not the viewer's health.
- Conversions API and offline eventsServer-side tracking plus lead outcomes sent back to Meta, so the algorithm learns what a real signed claimant looks like for disability law firms.
- Creative built for the feedVideo, UGC-style, and static concepts tested on a steady cadence, with clear rules for what gets cut and what gets scaled.
- Reporting on cost per signed claimantWe judge campaigns on what a signed claimant actually costs you, not on clicks, impressions, or raw form fills.
Offers and angles that work
The offer does more of the work than the targeting. These are the angles we test first for disability law firms.
- Free disability claim review
- Denied? Learn how the appeals process works
- How disability lawyers get paid, explained
- Spanish-language campaigns where relevant
Questions we put in front of every lead
- Have you applied for disability benefits yet?
- Was your claim denied, and when?
- Have you worked in the last five years?
- Are you currently working?
Rules we build around
- Copy reviewed against your state bar's advertising rules
- No implied connection to the Social Security Administration
- Written to Meta's personal attributes policy
Questions we get asked
Can disability ads mention specific conditions?
They can describe the claims process and general eligibility, but they can't imply the viewer has a condition. We write every ad with that rule in mind.
Is there a minimum?
We work with disability law firms doing $25,000+ a month in revenue and ready to invest in paid acquisition. If you are earlier than that, a Meta ads audit is the better first step.
How long until Meta ads work for disability law firms?
The first 30 days focus on tracking, offers, and creative testing. Most accounts show clear direction by day 60 to 90, once Meta has enough signed claimant data to optimize against.
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See the playbookGet more signed claimants from Meta.
Tell us about your firm and your numbers. If we are a fit, you will book a strategy call with Mitch. If not, we will point you to a better next step.
- Founder-led strategy from a Harvard-trained economist
- $100K+ a day in ad spend under management
- Flat monthly fee, written scope, no hourly billing